back to listings SME Profile: Alexander King Associates Ltd
Alexander King Associates Ltd
High Corn Mill, Chapel Hill, Skipton, North Yorkshire, BD23 1N
Providing PR, media relations and more throughout the UK
With over 20 years’ experience, AKA is a PR agency based in Skipton, Yorkshire and prides itself on being a first class team of public relations and media relations professionals made up of experienced journalists, creative live wires and results-focused go-getters! Read more about us
AKA PR offers a wide range of services. It means we can work with everyone from small start-up businesses with a range of marketing needs to in-house functions with their own design and digital media teams.
You name it, we’ll deliver it!
At AKA PR, we know and understand the media – whether it’s on or offline, trade, consumer, regional, national or broadcast.
We live and breathe it, and act as a proactive and reactive resource for all of our clients, ensuring they are always seen and heard in the right place. Our experienced team is renowned for identifying stories and building long lasting relationships with key journalists over many different sectors.
We work with each client to create a bespoke strategy – whether that’s building a company’s profile or re-establishing it, reaching new audiences or increasing ‘share of voice’ – and implement it by writing successful press releases, feature articles and award entries to running hugely successful PR campaigns.
Social media has become an imperative platform from which to interact and engage with your target audience. It allows you to instantly create a dialogue, make new connections and share visual content. Online presence is strengthened with effective social media messaging that supports traditional public relations.
We work with you to determine which social media platforms are the most effective way of communicating with your customers, driving traffic to your website and promoting your products and services in a targeted way. We can create social media /online PR campaigns to reinforce traditional, offline PR and implement them – we understand that our clients often don’t have the time or the resource to keep tweeting or posting, so we do it for them. We can also set up and manage social media advertising campaigns that are specific to budgets, timescales, audiences and key messages.
With a number of experienced journalists on board, bright, sparky copy is a given at AKA PR. In addition to press releases we’re well versed in every aspect of leaflet, brochure and newsletter production: from researching the information needed to writing, designing, proofing and printing the finished publication.
Internal communications is a great way of ensuring the messages you want really do get to the audience you are targeting, whether that’s your employees or customers. Keep your existing customers in touch with your plans and developments; or use them to help you recruit new customers. Don’t just limit them to news about yourself – help your customers with their businesses too – they’ll become essential reading!
Our strong writing skills and background in journalism means we’re the ideal people to make it happen – right through from planning the content to the final, published result – whether it’s a tailored website, engaging offline/online newsletters, intranet pages or marketing materials.
From gala dinners and charity balls to press launches and company anniversary celebrations, AKA has initiated and organised them all. We’ve had them with and without celebrities, written scripts for mds, organised presentations for chairmen and made sure everything from hotel rooms to PA systems were lined up and ready to roll.
We’ve worked across many exhibitions providing PR support including the management and running of effective and efficient press offices and seamlessly integrating social media strategies to get the most out of each event.