The Social Government Benchmark Report 2018
The Public Sector: Challenges and Opportunities for Adopting Social Media
Only 54 percent of UK government agencies have a clear plan moving forward with their social media strategy. With recent GDPR legislation and shifts in attitudes towards social media platforms, the future of the social government is uncertain.
WiredGov recently collaborated with Hootsuite in contributing to a global report on the use of social media in government.
Key findings from the UK include:
- 27% of respondents use social listening tools to monitor topics and conversations on social media
- Only 3% use automated archiving solutions
- Only 3% report using a solution to support regulatory compliance on social media
The above results are lower than those of the United States, which is interesting, given the strict compliance efforts of GDPR that those in the UK must now adhere to.
Simply submit your details below to download the Social Government Benchmark Report, read the full assessment and gain insight into the top opportunities for governments on social media:
Further Resources from Hootsuite
From Tweets to Impact - 8 steps to building an innovative government social media strategy