Government Communications Service
100 Years of Government Communication
In ‘100 Years of Government Communication’, historian Alexander McKenna uncovers the story behind the headlines and charts the development of the communications function from the First World War through to the present day.
McKenna examines how, during the First and Second World Wars, the “mastery of information was crucial to victory and with it the preservation of the ultimate ‘truth’ of the nation’s parliamentary democracy”.
As well as introducing the many personalities who helped shape what is now called the Government Communication Service, the author looks at claims of propaganda in the first half of the century, and spin in the latter half.
Most recently, government communications has seen a shift to “a system of tracking online content based on the extent to which it is liked, shared or commented on and then taking immediate action if it is deemed necessary”. This has taken the form of the Rapid Response Unit, set up in April 2018, dealing with what is commonly referred to as ‘fake news’.
There is a particular focus on the importance of the Downing Street Press Secretary and shows how the role has evolved as the media has become all encompassing, with exclusive interviews with a press secretaries old and new.
The use of advertising through the ages is also explored, demonstrating that while it has dramatically changed, the underlying communications’ principles of educating the public has remained the same.
Click here to read Alexander McKenna’s 100 Years of Government Communications History.
Latest News from
Government Communications Service
Congratulations to Youth Custody Service for winning Campaign of the Month01/11/2018 14:48:00
YCS ran "See the truth. See the potential", a recruitment campaign aimed at increasing the number of people applying to become officers at young offender institutions.
Congratulations Public Service Comms Excellence Awards winners12/10/2018 11:10:00
Congratulations to all winners of the joint GCS, LG communications and LGA Public Service Communications Excellence Awards 2018.
5 Trends in Leading Edge Communications11/10/2018 11:10:00
5 Trends in Leading Edge Communications identifies the trends every GCS member needs to be aware of to deliver world-class communications in a fast-paced and increasingly complex sector.
Congratulations Comms Excellence award winners28/09/2018 12:28:00
Congratulations to all our winning entries for the Public Service Communications Excellence Awards.
Congratulations to DFID for winning Campaign of the Month05/09/2018 14:28:00
DFID ran the Soccer Aid for Unicef and UK Aid Match campaign, beating Poldark in the rating wars to demonstrate to the UK public that aid works.
Congratulations to DEFRA for winning Campaign of the Month06/08/2018 11:22:00
DEFRA ran the Food is GREAT campaign, which was jointly developed by government and industry to increase UK food and drink export ambitions by £2.9bn by 2020.
Become a GCS Mentor01/08/2018 13:02:00
Become a GCS mentor and share your experience to help build a truly world class public service communications profession.
Book now for the Women in Communications Event23/07/2018 10:12:00
The Women in Communications event on Friday 14 September will will explore how women are supported to succeed in Government Communications.