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A dram good experience

FM opens new Whisky Experience Centre and announces £3 million malt fund.

A new £3 million fund to allow Chinese whisky connoisseurs to invest in some of Scotland’s rarest drams has been revealed by First Minister Nicola Sturgeon.

The fund, generated by members of the Single Malt Club China (SMCC), will be used to buy rare and valuable malts, such as limited editions from distilleries or bottles from single caskets.

The First Minister yesterday (Sunday) opened the SMCC's new Whisky Experience Centre in Beijing as she arrives in China for her trade-focused visit.

The centre is open to anyone interested in single malt whisky and showcases the malt whisky making process with photos and items from distilleries. It also displays single malts available in China.

The SMCC was set up in 2005 and the value of the club’s imports of Scotch Whisky have grown at a double digit rate every year since.

Last year the club imported 60,000 bottles and the £3 million Whisky Investment Fund will contribute to growing those imports by another 20 per cent next year.

First Minister Nicola Sturgeon said:

“Scotch whisky is world famous and is one of our most iconic products. Scotland is the home of whisky and there is a clear global demand for our national drink.

“The Single Malt Club China has worked hard to promote Scotch whisky for a decade and now has nearly 5,000 members throughout China. It also works with 31 of our distilleries so the support for our industry is clear, and this fund will allow Chinese whisky connoisseurs to invest in some of Scotland’s finest and rarest drams.

“I’d like to thank them for their commitment to increasing the awareness of our national drink and I hope this new Whisky Experience Centre will continue that trend. We value their efforts in promoting Scotland, our iconic products and our culture and look forward to working with them to continue this relationship.”

Raymond Lee, Founder and Chairman of the Single Malt Club China said:

“Single Malt Club China constantly strives to promote the love of single malts, which is the pinnacle of enjoyment in spirits.

“Understanding Scottish culture is an integral part of enjoying whisky, which makes single malt Scotch even more enjoyable."

Notes To Editors

The First Minister is in China and Hong Kong this week to promote Scottish innovation with one of the world’s largest economies as part of a trade visit.

During the visit, the First Minister undertook a series of high profile business engagements to promote Scottish business in Beijing, Shanghai and Hong Kong, including hosting an ‘innovation showcase’ for Scottish companies to meet with Chinese investors, as well as undertaking a series of cultural and educational engagements.

The First Minister also raised Scotland’s unique approach to growing the economy by addressing the issue of women’s rights in the heart of the Chinese Government in a key note address to 100 senior women in government, academia and business.

Pictures of the visit will be available for download throughout the trip at – https://www.flickr.com/photos/firstministerofscotland

Follow us on twitter @ScotGovFM

Find out more about the office of the First Minister at https://firstminister.gov.scot/

 

Channel website: http://www.gov.scot/

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