Association for Project Management
APM shortlisted for Chartered Institute of Marketing (CIM) award
Association for Project Management (APM) has been shortlisted in the Best Not-for-Profit/Charity/Social Marketing category at the CIM Marketing Excellence Awards for its ‘Make Change Happen’ campaign.
The prestigious CIM Marketing Excellence Awards recognise and reward brilliance in the field of marketing, celebrating the finest minds within the profession. APM’s ‘Make Change Happen’ campaign, which took place during 2019, focused on raising awareness of project management among 25-34-year olds. APM worked with creative consultants Studio Texture and media agency John Ayling & Associates (JAA) to produce an engaging and emotive campaign. Over 31 million adverts were seen across social media, video and other advertising, which allowed APM to showcase how project management could be a first-choice career for professionals across all sectors who are looking make a difference to the world.
Dayner Proudfoot, brand and insights manager at APM, yesterday said,
“To be shortlisted for a CIM Marketing Excellence Award is a fantastic achievement. The campaign contributed to our busiest year for the website and highlighted how people can make a real impact on the world through project management while taking pride in what they achieve. So being a finalist is a real testament to all those involved in making the campaign such a huge success.”
The campaign provided some compelling insights into how APM can reach even more professionals in future campaigns and introduce the world-class opportunities that a career in project management can provide. The campaign encouraged many professionals to take an interest in making change happen as part of the project profession with a big-picture focus on inspiring positive change across sectors, to promote permanent societal change.
Latest News from
Association for Project Management
Why next year could be a turning point for project management and AI01/04/2020 10:20:00
Blog posted by: Mark Rowland, 31 March 2020.
My project diary: cleaning up the world's oceans31/03/2020 10:20:00
Blog posted by: Pindy Bhullar 30 March 2020.
Stakeholder engagement for infrastructure projects webinar30/03/2020 16:33:00
Stakeholder engagement (not management) is one of the factors considered to be critical for project success, yet it is under-represented in the bodies of knowledge and other “best practice” standards and methodologies.
Kick Start Your PM Career26/03/2020 16:33:00
The University of South Wales, Newport Campus, hosted a motivational presentation from the APM Young Professional of the Year 2017, David Cross on the 19 February 2020.
Engaging remote project teams during the coronavirus26/03/2020 10:20:00
Blog posted by: Natasha Brown, 25 March 2020.
Making remote working work - keeping productivity and an eye on wellbeing webinar25/03/2020 16:33:00
In this webinar presented on Tuesday 24 March 2020 Jane shared experiences of creating an effective remote working culture; making remote working work, fast and sustainably.
How to incorporate OKRs into your portfolios25/03/2020 10:20:00
John McIntyre is the founder and CEO of project management office (PMO) consultancy HotPMO. He is also a big fan of objectives and key results (OKRs).
Project managers need a new approach to recruiting top teams24/03/2020 10:20:00
Blog posted by: John Bentley, 23 March 2020.