Department for Transport
Alexa, tell me about electric vehicles: Go Ultra Low app launches
New app will answer your questions about electric vehicles.
- new app to promote uptake of electric vehicles launches on Amazon Alexa and Google Assistant
- voiced by Ben Fogle, the app has answered over 1,600 questions since its launch on 6 February
- app forms part of government and industry’s Go Ultra Low campaign to help motorists understand the benefits of buying electric vehicles
Owners of Amazon Alexa and Google Play devices can now get the answers to over 50 commonly-asked questions about electric vehicles (EVs), thanks to the new Electric Vehicles Voice App.
In partnership with media agency Wavemaker, the Go Ultra Low campaign has launched an app to answer some of the most commonly asked questions about EVs. From charging and range, to benefits, costs and environmental benefits, the app aims to promote and inform people about a wide range of information on EVs.
Voiced by Go Ultra Low ambassador, broadcaster, writer and adventurer Ben Fogle, the app can be accessed through Amazon Alexa or the Google Assistant by asking “Alexa, open electric vehicles” or saying, “Okay Google, talk to electric vehicles guide”.
Research by Wavemaker found that 20,000 questions a month go unanswered or are answered incorrectly by Alexa and Google Assistant. As only 26% of people who consider an electric vehicle currently go on to purchase one, this sparked inspiration to create an app to change people’s mindsets, positioning them as desirable and redefining the technology as normal and every-day.
Since its launch, the app has answered a combined total of 1662 questions, with an average session time of 2 minutes and 52 seconds.
Future of Transport Minister Rachel Maclean recently said:
Electric vehicles are no longer an idea for the future, with more people than ever before opting for this new and exciting form of transport.
Whether you’re interested in costs or the environmental benefits, this new app supported through the government’s Go Ultra low campaign, will help to drive the uptake of electric vehicles.
This will in turn cut transport emissions and make our communities healthier, better places to live… all from the comfort of our own sofas.
This government’s is investing £1.5 billion in charging infrastructure, to encourage people to switch to clean transport that is powering the electric transition across the UK’s roads.
Head of Go Ultra Low Poppy Welch recently said:
If we want to help UK consumers make the most informed decision when it comes to switching to an electric vehicle, it’s important that Go Ultra Low understands the latest consumer behaviour and embraces new technology. Voice Search is a growing trend and this new service will help support potential EV customers in a completely different and innovative way. It’s been great working with Wavemaker and in the space of 5 weeks we’ve developed content, designed the user experience and built the app.
Roads media enquiries
Media enquiries 020 7944 3021
Out of hours media enquiries 020 7944 4292
Switchboard0300 330 3000
Latest News from
Department for Transport
£338 million package to further fuel active travel boom30/07/2021 16:10:00
Funding for infrastructure upgrades, changes to The Highway Code and new requirements to ensure that active travel schemes' effects are properly assessed.
'The Frying Scotsman' British-made green cars exported by train which runs on used vegetable oil30/07/2021 13:10:00
New eco-locomotive highlights the important role rail freight can play to make transport greener.
Lift off for UK spaceflight as regulations passed29/07/2021 13:10:00
Legislation provides framework enabling the UK to be the first European country to launch spacecraft and satellites from home soil.
UK travel update: government waives quarantine for arrivals fully vaccinated from Europe and USA while also confirming international cruise restart28/07/2021 16:05:00
The latest steps towards reopening international travel make it easier for people vaccinated in Europe or the USA to travel to England.
National strategy to boost accessibility for disabled passengers28/07/2021 11:20:00
Initiatives announced to remove barriers and improve confidence for disabled traveller as they return to public transport after the COVID-19 pandemic.
Road freight goes green with £20 million funding boost27/07/2021 16:10:00
Government encourages fleet operators to convert to battery-electric vehicles in the transition to zero emission road freight.
Government provides £26.2 million for Long Stratton Bypass scheme26/07/2021 13:10:00
New road will ease congestion in Long Stratton, cut noise and air pollution, and support plans for new homes and jobs in the area.
Hammersmith Bridge Taskforce meeting, 20 July 202123/07/2021 16:10:00
Joint statement on progress made by the taskforce at its meeting on 20 July 2021.