Association for Project Management
All project stakeholders have different needs
All project stakeholders have different needs, objectives, responsibilities and priorities. For many project managers it can often come as a surprise to realise that, for any number of reasons (personal or professional), some of their stakeholders may not be as co-operative and helpful as they expected or hoped for. It could be a negative and powerful sponsor (the 'Anti-sponsor'), a demotivated team, low-maturity or unrealistic external clients, maliciously compliant gatekeepers and finance teams, or uninterested internal customers. The reality of project management is that there are stakeholders embedded within all projects and that some of them can be difficult.
That is why strong stakeholder engagement is perhaps the most critical factor for achieving successful project execution in our fast-paced world. Many project managers get stuck in the "science" of project management, spending vast amounts of effort on tasks, charts, and metrics. Project managers who emphasise activities around relationship building and stakeholder engagement usually have the best chance for project / programme success. The book “The Game Changer for Program Management” is a good read as it focuses on how to engage stakeholders in the right way, and perhaps more importantly, keep them engaged throughout the program. (ISBN 9781032340173 – published by Auerback Publications).
A paper from HM Courts & Tribunals Service (Engaging with our external stakeholders: a progress update, September 2021) is a good read, in particular as it deals in part with how the department engaged with their stakeholders during the COVID-19 pandemic.
Latest News from
Association for Project Management
Six in 10 project professionals say their main project has been impacted by recent economic events in the UK20/12/2022 10:20:00
A new survey by Association for Project Management (APM) reveals the impact of recent economic events in the UK and the cost of living crisis on projects and the people who deliver them.
New APM report reveals how project managers can deliver in extreme environments06/12/2022 16:20:00
The war in Ukraine has highlighted an uncomfortable truth. Our world is becoming increasingly Volatile, Uncertain, Complex and Ambiguous (VUCA).
Sellafield apprentice gains near perfect PMQ score30/11/2022 11:20:00
Sellafield Project Management Apprentice Missy Tyson, 20, has gained near perfect, 97% score in her APM Project Management Qualification (PMQ) exam, placing her in the top ranking of candidate results.
Celebrating the profession: The APM Project Management Awards 202223/11/2022 13:20:00
It was a night to remember for the project profession, at the APM project Management Awards 2022.
International Men’s Day: Men’s views on what helps a project succeed21/11/2022 16:20:00
To mark International Men’s Day on 19 November, Association for Project Management has released new data that reveals what male project professionals think is important for delivering a successful project, as well as opportunities and challenges in store for the profession.
Chancellor puts projects at the forefront of Budget growth priorities18/11/2022 16:20:00
Association for Project Management (APM) has welcomed announcements around energy, infrastructure and innovation in the UK Government’s latest budget, which will put projects in these areas at the forefront of driving economic growth.
Driving projects "looking through the windscreen": SIG multi conference 202215/11/2022 16:20:00
Tuesday 18 October 2022 at the Crowne Plaza Kings Cross saw the first ever multi-SIG conference.
APM hosts Life Science Sector Roundtable event15/11/2022 10:20:00
Association for Project Management (APM) was delighted to host an exclusive roundtable event for the life science sector which took place in November at the Institute of Directors in London.