Competition & Markets Authority
Apple pledges clearer information on iPhone performance
Apple has committed to be clearer and more upfront with iPhone users about battery health and performance, following action by the CMA.
The Competition and Markets Authority (CMA) raised consumer law concerns with the tech firm last year after finding people were not being warned clearly that their phone’s performance could slow down following a 2017 software update designed to manage demands on the battery.
The CMA became concerned that people might have tried to repair their phone or replace it because they weren’t aware the software update had caused the handset to slow down.
In addition, people were not able to easily find information about the health of their phone’s battery, which can degrade over time.
Since the CMA raised its concerns, Apple had already started to be more up front with iPhone users, but the announcement locks the firm into formal commitments always to notify people when issuing a planned software update if it is expected to materially change the impact of performance management on their phones.
Apple will also provide easily accessible information about battery health and unexpected shutdowns, along with guidance on how iPhone users can maximise the health of their phone’s battery. This could help people improve the performance of their own handset after a planned software update by, for example, changing settings, adopting the low power mode or replacing the battery - rather than resorting to having their phone repaired or replaced. The firm has agreed to do this both for current and future iPhones.
By signing up to undertakings with the CMA, Apple has agreed that it will be bound by them. If it goes on to breach any of the commitments made, the CMA may take action through the courts.
For more information, visit the Apple iPhones consumer protection case page.
Latest News from
Competition & Markets Authority
CMA expects Facebook and eBay to tackle sale of fake reviews21/06/2019 14:20:00
The CMA has urged Facebook and eBay to act to stop the sale of fake reviews through their sites.
New powers to fine firms that exploit consumer loyalty19/06/2019 12:12:00
Tough new powers for competition watchdog to fine businesses directly who have broken consumer law.
Illumina’s takeover of PacBio raises competition concerns19/06/2019 09:20:00
Illumina’s proposed takeover of PacBio raises competition concerns in the supply of specialist DNA sequencing systems in the UK, a CMA investigation has found.
Suppliers of antidepressants accused of illegal anti-competitive conduct18/06/2019 16:10:00
The CMA has provisionally found that 4 pharmaceutical companies broke competition law in relation to the supply of an anti-depressant drug.
CMA to research Scottish legal services market18/06/2019 09:20:00
The CMA will undertake research into certain aspects of the Scottish legal services market to support the Scottish Government’s response to the Roberton Review.
4 Berkshire estate agents accused of illegally fixing fees13/06/2019 17:07:00
The CMA has today announced its provisional finding that 4 Berkshire estate agents have broken competition law.
CMA clears PayPal / iZettle deal13/06/2019 09:20:00
The CMA has cleared PayPal’s completed takeover of rival mobile payments company iZettle after an in-depth, Phase 2, investigation.
CMA launches consumer law investigation into leasehold market12/06/2019 12:20:00
The Competition and Markets Authority (CMA) yesterday formally launched an investigation to find out whether people are being treated fairly when buying their home.