Building new, digital visitor experiences: apply for contracts

Thursday 01 Nov 2018 @ 17:02
Innovate UK

Organisations can apply for a share of up to £200,000 for ideas to improve visits to tourist destinations in Northern Ireland through augmented reality.

People visiting and staying in Northern Ireland will get more out of their trips, with a new competition that is set to invest £200,000 in the most innovative digital ideas.

Funding is from Tourism Northern Ireland, working with Digital Catapult NIand the Department for the Economy.

More interactive and meaningful

Augmented reality could help visitors with smartphones and other digital devices have more interactive, meaningful and seamless visits.

It could be used to add a digital layer to visits to historic or cultural sites, including bringing to life events from the past. There are also opportunities to improve visits through use of languages, digital games, education and entertainment.

The competition is being run under the SBRI (Small Business Research Initiative) programme.

Find out more about SBRI.

Animating the visitor’s experience

This competition is looking for ideas that:

animate the visitor experience
improve interpretation and storytelling
encourage visitors to explore beyond traditional destinations
increase regional spread by fostering connections with other places and stories within Northern Ireland
help people of all abilities and language requirements to seamlessly find their way around and between tourist attractions

Between 2 and 5 projects will be funded.

Competition information

the competition is open, and the deadline for submissions is at midday on 19 November 2018
it is open to any organisation that can demonstrate a route to market for its idea
organisations must complete a written application and email this to arcompetition@tourismni.com
up to 8 projects will be invited to an expert assessment panel on 27 November 2018, where a decision will be made about which ones to fund
winners will be notified in December 2018 and develop and trial their solution by the end of March 2019
successful projects will attract 100% funded development contracts

Find out more about this competition and apply.

Related content

Northern Ireland

Research and development

UK economic growth

Channel website: https://www.gov.uk/government/organisations/innovate-uk

Original article link: https://www.gov.uk/government/news/building-new-digital-visitor-experiences-apply-for-contracts

Share this article

Latest News from
Innovate UK

Trial finds first potential drug for gut damage in malnutrition

19/04/2024 10:05:00

A trial of drugs to treat gut damage caused by malnutrition in children in Zambia and Zimbabwe has identified a potential drug that promoted intestinal healing.

Potential new treatment strategy for aggressive leukaemia

19/04/2024 09:05:00

Scientists have found a potential treatment strategy for an aggressive type of leukaemia by targeting enzymes used by cells to sense and adapt to oxygen levels.

The Design Museum awarded independent research organisation status

12/04/2024 09:20:00

The Design Museum is the first independent museum to receive independent research organisation (IRO) status due to its role leading and supporting research.

£16.6 million boost to power up chips used in electric cars and green energy industry

28/03/2024 12:25:00

£16.6 million investment announced today to give semiconductor researchers and businesses access to new equipment helping them test and make chips for use in high-energy machines like electric cars and manufacturing equipment.

International Horizon Europe campaign launches to supercharge links between UK researchers and colleagues in Italy and Spain

14/03/2024 12:25:00

UK launches PR campaign launches in Italy and Spain to encourage firms and researchers to work with UK researchers through Horizon Europe.

WIREDGOV