CCW research into kitchen sink habits Highly Commended at Market Research Society Awards
The Sink Sense research used motion sensitive cameras to observe the difference between what consumers tell us about their kitchen sink habits and what they actually do at the kitchen sink. This innovative approach has since inspired a similar project looking at water use in gardens. Read more about the research here.
CCW was Highly Commended across two categories at the MRS Awards: Qualitative Excellence and New Consumer Insights.
“It’s brilliant to hear that our Sink Sense research has received this recognition,” said Ana Maria Millan, one of the Policy Managers leading the research at CCW.
“The idea came from wanting to understand the gap between what people say they do at the kitchen sink and what they actually do when it comes to water use and disposing of fats, oils and greases. We found that there was limited understanding of the ways in which our kitchen sink habits impact on the environment.
“The team at Blue Marble were great to work with and it’s brilliant to see that the innovative approach we took – of using motion-sensitive cameras to observe actual behaviour – has inspired further research of this kind.”
Tom Clarkson at Blue Marble said; “This is a fantastic achievement for a ground-breaking study. As far as we’re aware, the water sector has never previously used video observation to explore everyday household water usage in this way. Our research delivered powerful insight into the relationship between how the public say they use water at home and what they actually do.
“Following this project, five water companies have collaborated with Blue Marble on a follow-up study exploring garden water usage during the summer months, which is set to be published early next year. We have also been approached about conducting similar studies in Australia.”
Latest News from
Sewer flooding misery for customers: call for urgent action from wastewater companies19/05/2022 15:17:15
People who have their homes flooded with sewage are frequently being let down by wastewater companies, whose response can leave customers facing long-term distress.
Cost of living struggles strengthen case for new water affordability scheme16/05/2022 12:20:00
New research highlighting households’ struggles with the cost of living underlines the urgent need for a new universal scheme to help customers who struggle to afford their water bill.
Credit Where It’s Due: Launching our campaign26/04/2022 16:20:00
Many businesses were financially impacted by Covid-19 so it’s vital they get the help and support they need.
CCW appoints Caroline Warner as independent Chair of PR24 challenge group21/04/2022 12:20:00
A new Challenge Co-ordination Group has been established by CCW, with Caroline Warner appointed as its independent chair.
Majority of customers are satisfied with water company services – but many don’t think they are acting in their best interests06/04/2022 15:22:00
While two thirds of people are happy with the water services they receive, only around a third of customers would trust their water company to fix a problem quickly and just over a quarter think companies act in the interests of people and the environment respectively.
CCW shares tips to help Wales households beat bill rises23/03/2022 09:20:00
Trialling the potential benefits of a water meter and getting savvy with your use of hot water are just two ways thousands of households in Wales could take some of the heat out of rising water and energy bills.
CCW shares tips to take the heat out of April bill rises22/03/2022 12:20:00
Trialling the potential benefits of a water meter and getting savvy with your use of hot water are just two ways millions of households could take some of the heat out of rising water and energy bills.
Your Water Your Way: Extra free help, straight to your door17/03/2022 14:43:00
For a week, beginning on 21 March, we will be raising awareness of the extra free help available for water customers in vulnerable circumstances, also known as Priority Services with our campaign Your Water Your Way.