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Call For Sport And Physical Activity Sector to Embrace Digital Revolution

We commit another £1.5 million of National Lottery funding to helping providers innovate using open data.

Leaders in the sport and physical activity sector have called upon colleagues to embrace technology to make it easier for people to get active.

A ComRes survey commissioned by us found that people find it twice as easy to order takeaway food online than to book a sport or fitness class.

To help the sector innovate, open their data and develop their digital offering, we're awarding a further £1.5 million of National Lottery funding to the Open Data Institute (ODI).

And our Chief Executive, Tim Hollingsworth, has called on sport and physical activity providers to commit to opening their data – in the same way transport providers have done, leading to apps such as CityMapper – by the end of the year.

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