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Chancellor announces 600 new jobs at Norton

George Osborne visits Norton Motorcycles Ltd to announce £4 million of government funding which will support 600 new jobs.

Chancellor of the Exchequer George Osborne yesterday (28 July 2015) visited world-famous Norton Motorcycles Ltd to announce £4 million of government funding which will support 600 new jobs, including 200 new apprenticeships in a major boost to British motorcycle manufacturing.

The iconic British brand has been awarded £4 million from the government’s landmark Advanced Manufacturing Supply Chain Initiative (AMSCI). The funds will allow Norton and its 11 supply chain partners, to:

  • set up a new British Motorcycle Manufacturing Academy (BMMA) to train and supply the next generation of engineering apprentices to Norton Motorcycles and other supply chain partners

  • build a new 10,000 sq. feet manufacturing facility
  • develop new clean motorcycle engine technology in the UK which will power a new green motorcycle within 2 years

The AMSCI funding will result in 159 direct jobs at Norton Motorcycles, which the firm expects will grow into 600 direct and indirect jobs – including 200 apprentices - over 5 years.

This investment will secure the long term future of UK motorcycle manufacturing within Norton and its supply chain partners, re-shoring skills lost to UK manufacturing and helping them meet increasing global demand.

Chancellor of the Exchequer George Osborne said:

We want to make the Midlands an engine for growth by supporting the core strengths of the local economy like engineering and manufacturing.

Our long term economic plan is all about backing successful British brands like Norton. Their decision to create 600 new jobs and investment in the next generation of manufacturing engineers is great news for the people of the East Midlands and a vote of confidence in the UK.

As part of the visit the Chancellor toured the factory where the hand-made motorcycles are assembled and met with engineers and apprentices working on engine assembly.

Norton Motorcycle Chief Executive, Stuart Garner said:

Norton is an iconic British brand revered around the world. We’ve worked steadfastly in the last six years to bring Norton back with an authentic British built motorcycle. Training and skills are key to our industry. Putting down a dedicated Academy for the British motorcycle industry finally gives us a sustainable future.

To see solid government support for the manufacturing industry like this is hugely heart-warming and gives us great confidence in bringing the industry back to the UK, creating jobs, learning forgotten skills and enabling exports around the world - all in the full knowledge that we have great support and a solid base back home.

About AMSCI:

  • AMSCI is designed to improve the global competitiveness of UK advanced manufacturing supply chains. Funding is available to support research and development, skills training and capital investment. It will help UK supply chains achieve world-class standards and encourage major new suppliers to locate in the UK.

About Norton Motorcycles:

  • The Norton Company was formed in 1898 by James Lansdowne Norton
  • in 2008 Stuart Garner brought the Norton brand back to Britain and began to make hand built British motorcycles again
  • Norton has a full order book for this year and employs around 100 staff
  • currently 80% of Norton’s sales come from exports into over 20 territories

About the British Motorcycle Manufacturing Academy (BMMA):

  • will train and supply staff to NVQ Levels 2, 3, and 4 to Norton Motorcycles and other members of the consortium.
  • academy will be based at Norton’s headquarters in Donington Park and apprentices will be taught within the Norton factory.
  • academy will support around 300 jobs across England.


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