Clear, honest information before you buy broadband
Broadband shoppers must be told how fast their new service will be, before they sign a contract, under new Ofcom protections.
- New protections are part of Ofcom’s work to ensure Fairness for Customers
- Firms must give minimum and peak-time speeds, before you sign up to a deal
- Stronger right to walk away if speeds drop below guaranteed level
- Boost for millions of households looking to switch to faster speeds
The new Code of Practice is part of Ofcom’s work to promote Fairness for Customers, which ensures people get a fair deal and are treated well by their providers. The Code means broadband firms will always have to give customers a minimum guaranteed speed at the point of sale.
If a customer’s broadband speed then drops below the promised level, companies will have one month to improve performance, before they must let the customer walk away – penalty-free. This right to exit also applies to landline and TV packages bought at the same time as broadband.
Broadband providers must also be upfront with customers about what speeds to expect during peak times. This is because broadband is typically not as fast during the busiest times of the day: 8:00pm – 10:00pm for people online at home, and 12:00pm – 2:00pm for businesses.
Fairness for Customers
The new protections are one part of Ofcom’s Fairness for Customers work, and apply whether people are switching to a new provider or changing their current package.
They cover all the major broadband firms signed up to the new Code – BT, EE, Plusnet, Sky, TalkTalk and Virgin Media, which together serve around 95% of home broadband customers.
Here’s how the new Code works:
Lindsey Fussell, Ofcom’s Consumer Group Director, said: “When you sign a contract, you should be treated fairly and know exactly what you’re getting.
“These protections mean broadband shoppers can buy with confidence. Before they sign up, customers will be told their minimum internet speed. And if companies break that promise, they’ll have to sort it out quickly, or let the customer walk away.”
Ofcom’s latest data reveals that only three in 20 broadband customers contacted their existing provider proactively and renegotiated their deal last year. And with millions of households able to upgrade to faster broadband for the same or less money, people could be missing out on better deals.
Our research also shows that people with a basic, copper broadband connection have less than a one-in-five chance of being able to stream Netflix in ultra-high definition. But if they were to upgrade to entry-level superfast broadband, they would almost certainly be able to do so.
So Ofcom is helping people who want to boost their broadband, switch provider or just renegotiate what they pay. People can also find practical tips for improving broadband speeds on our website.
Ofcom will keep a close eye on companies’ compliance with these new requirements, and will report on their performance next year.
Our work to ensure Fairness for Customers also includes:
- a major new information campaign and website, Boost Your Broadband, to help people get faster broadband and save money;
- plans for companies to tell customers about their best available deal when their contracts are coming to an end, and every year after that if they don’t change their deal;
- reviewing reviewing broadband companies’ pricing practices, examining why some customers pay more than others;
- reviewing reviewing how mobile operators charge their customers for handsets when these are bundled with airtime; and
- introducing a simple text-message process to allow mobile customers to switch provider more easily.
Notes To Editors
- The new protections apply to all types of broadband package, regardless of whether the connection is copper, fibre or cable.
- Business customers are covered by BT, Daisy, TalkTalk and Virgin Media. KCOM and XLN have also signed up in principle, and expect to be compliant shortly.
- In addition, a further 1 in 25 broadband customers renegotiated with their existing provider in response to the company making contact with them. Source: Ofcom’s Switching Tracker data.
- On a basic, copper broadband connection, 18% of Netflix streams could be reliably delivered in ultra-high definition during the 8-10pm peak-time period. On the next package up – the ‘up to’ 38Mbit/s fibre-to-the-cabinet product – this rises to 98% of streams. Source: Ofcom’s UK Home Broadband Performance data.
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