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Datacloud Awards: Impressing the Judges

Emma Fryer muses on the runners and riders for the 2019 Datacloud Awards, which will take place this today in Monaco.

Each summer the data centre sector makes its annual pilgrimage to Monte Carlo where members of our global community congregate for the highlight of the data centre calendar. Now in its eleventh year, BroadGroup’s Datacloud Congress is again poised to set the standard for industry events.

today, to start things off in style, the 11th Datacloud Awards will unfurl under a starry sky (or, in the unlikely event of rain, under the retractable roof) in the exclusive Club Sporting. There will be a gala dinner, everyone will be dressed up and this year the charismatic and glamorous Joanna Lumley will be presenting awards to the lucky winners. What’s not to like?

I am privileged to sit on the judging panel and find the process fascinating. As in other competitions, judges are assigned to those categories best suited to their expertise and then present their conclusions to the full panel for scrutiny. This is intimidating: judges don’t always agree! Many classes were heavily subscribed, so companies who entered but did not make a shortlist should not feel discouraged; in some cases there were clear winners but more often there was very little between the candidates.

It was really pleasing to see how many of our members submitted high quality entries and how many of them subsequently appeared in category shortlists. Even better, among the global players like Equinix, Digital Realty, Cyxtera and CBRE, our UK operators like Kao and Virtus made it through to the shortlist.

Before the competition closed, I circulated some tips on how to prepare a good entry. This was really just common sense: answering the questions, explaining why your thing is better and, critically, providing evidence. Having now observed the process at first hand and reviewed the entries with my fellow judges, I have had more time to muse on what differentiates the successful submissions. Here are my personal observations on the most common factors that separate the shortlisted entries from the rest of the pack, and perhaps more importantly, what prevents an entry from getting onto a shortlist.

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