Freeview Play confirms launch timing
Freeview and Digital UK have announced that the new Freeview Play connected TV catch up service will launch in October.
Freeview Play combines catch-up TV from the BBC, ITV, Channel 4 and Channel 5, on-demand services and live television in a hybrid DTT and IP delivery service. The service is free from subscription and works with all existing broadband services.
Freeview Play will first launch on Panasonic's new 2015 line-up of VIERA TVs and viewers will be able to scroll back through the TV guide for programmes on catch-up or access on-demand programming through the apps page.
Following the TV launch, Panasonic will also be introducing a full range of video products equipped with Freeview Play, including three Blu Ray recorders and two digital recorders. In addition, Humax will launch Freeview Play digital recorders, Manhattan TV and Vestel will also launch ranges of Freeview Play products, and other major TV manufacturers will follow.
Digital UK and Freeview announced plans to launch Freeview Play last year. Since then Ilse Howling, Managing Director, Connected TV at Digital UK has led a dedicated team to develop the product specification for the new service.
Digital UK has worked closely with Arqiva to build the technical system required to support Freeview Play. Freeview will focus on marketing the new service to viewers through its biggest ever advertising campaign.
Guy North, Managing Director of Freeview, said: 'We believe that Freeview Play is set to become the new normal way of watching TV. Viewers will be free to choose what they watch and when they watch it on their main set free from subscription.'
Caroline Thomson, Chair of Digital UK, said: 'The launch of Freeview Play is a landmark moment for UK television. Our aim is to make watching the best free broadcast and catch up TV easy for everyone. It's testament to the work of Ilse Howling, Guy North and their teams, as well as the many partners across our industry, that we are bringing Freeview Play to market with a service that makes watching your favourite TV so simple.'
Andrew Denham, Managing Director, Panasonic UK, said: 'By teaming up with Freeview Play, we are bringing better television to homes across the UK. Our partnership means that we can not only provide outstanding picture quality, but a much wider selection of programmes and viewing flexibility to Panasonic customers in the UK.'
techUK support the work of our members and stakeholders in the DTT and Digital Device sectors through our Consumer Electronics programme.
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