Government Communications Service
GCS Campaign of the Month winner July 2021
Congratulations to the Department for Transport’s (DfT) team for winning the GCS Campaign of the Month award for their “Reforming the Rail Industry” campaign.
The main objective of the campaign was to secure public support for government proposals, outlined in The Williams Shapps Plan for Rail, which aim to make railways the backbone of a cleaner, more environmentally friendly and modern public transport system across the country.
The team used multiple channels, always with a passenger-centric approach. A key focus was building relationships with influential third parties to motivate them to advocate on behalf of the department.
As a result, the Department for Transport secured support from a range of industry stakeholders, including the Rail Delivery Group, Rail Industry Association, and Transport Focus. According to Savanta, a pollster, 55% of the public heard about the proposals and 60% of those thought that they were positive.
The GCS judges recently said:
“This campaign stood out due to its impressive use of multiple marketing communications strands, tailored to specific audience groups to successfully achieve awareness and positive sentiment around the new proposals over a sustained period of time.”
“We acknowledge the wealth of PR and media coverage gained on this campaign and the use of events and social media content, not only to engage but also to secure the support of various stakeholders and audience groups.”
David Moore-Crouch, Senior Communications Manager at the Department for Transport recently said:
“This award is really the culmination of three years of hard work and planning from a lot of people across the entire DfT communications team. It shows what an excellent comms team can achieve when it comes together with new and creative ideas to tell a positive story to the public.”
Once again, congratulations to the DfT communication team:
- David Moore-Crouch, Senior Communications Manager, Rail Team, DfT
- Chris Duffy, Head of Rail Communications, Rail Team, DfT
- Geraint Ellis, Chief Press Officer, Rail Team, DfT
- Dave Shaw, Senior Press Officer, Rail Team, DfT
- Freya Smith, Press Officer, Rail Team, DfT
- Dominic Rosso, Press Officer, Rail Team, DfT
- Stephen Donnelly, External Affairs Manager, DfT
- Melissa Evans, Senior Digital Communications Manager, DfT
- Dan Dennison, Videographer, DfT
- Sam Casserly, Senior Digital Communications Manager, DfT
Latest News from
Government Communications Service
GCS and its award-winning marketing campaigns22/10/2021 10:38:00
Blog posted by: Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, 20 October 2021.
Simon Baugh: day one as the first Chief Executive for GCS21/10/2021 12:25:00
Blog posted by: Simon Baugh, Chief Executive of Government Communication Service, 19 October 2021.
Internal communication and staff networks: a perfect match18/10/2021 12:25:00
Blog posted by: Janette Wolf, Internal Communicator at Department for Education, 14 October 2021.
Public Service Communications Awards: Entries now open12/10/2021 10:25:00
The Public Service Communications Academy 2021 will take place on Tuesday November 22 and Wednesday November 23. Tickets for the event are now available via the GCS website.
Putting disabled people at the centre of our communications08/10/2021 12:25:00
The Government Communication Service has published new training for its members on how to add audio description to videos, building on a wealth of practical resources focused on ensuring the highest standards when it comes to inclusivity.
Being part of Power of Choice improved my career prospects30/09/2021 15:20:00
Catherine Chan, Head of Communications at HM Inspectorate of Probation, and Louise Falshaw, Director, Strategy and Research at HM Inspectorate of Probation, 29 September 2021.
GCS Campaign of the Month winner August 202128/09/2021 11:10:00
Congratulations to the Companies House communications team for winning the GCS Campaign of the Month award for their “Become a better director” campaign.
Senior high potential under-represented talent programme open for government communicators24/09/2021 12:25:00
Applications open on 21 September for the 2021 cohort of the Government Communication Service’s (GCS) talent programme, Power of Choice, for senior high potential under-represented talent. Nominations close at 11.55pm on 12 October.
The communication solution to managing a crisis10/09/2021 12:25:00
The Government Communication Service (GCS) has published a new suite of learning resources covering crisis management and communications. Governments and state institutions need to be able to react quickly when a crisis strikes, and the skills of communication professionals are often called on to support.