WIREDGOV

Looking to improve your communications using data-driven geographical insights? The Media and Marketing Data (MMD) team has just the tool for you. 

GCS Mapper is an easy-to-use online geographical analysis tool which provides local intelligence for data driven communications planning. 

Whether you work in insights, campaigns or events, GCS Mapper can help you discover your audience. Select from more than 40 datasets to overlay across an interactive map of the UK and begin exploring and analysing local characteristics and patterns.

Already familiar with the tool? Then here is what is new:

• Over 360 new Prime Ministerial and Ministerial visits added across the UK and Europe, across 9 Departments
• An Accessibility Statement for users with accessibility considerations 

Robin Attwood, Product Manager on the MMD team, yesterday said:

“Through this unique tool, we are delighted to continue empowering communicators across government to deliver world class campaigns and events for audiences right across the United Kingdom.” 

Use GCS Mapper to make your communications more efficient and targeted. Simply register for access today and gain access to the vast library of datasets. 

The MMD team wants to help you make the most of GCS Mapper so if there is a dataset you’d like to incorporate into the tool they’d love to hear from you. Please get in touch with the team. 

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• GCS Smart Targets Tool