Information Commissioner's Office
Helping people be data aware
In our data-driven world, it’s more important than ever to know who is using people’s personal data, and why.
Yesterday the Information Commissioner’s Office (ICO) launched the ‘Be Data Aware’ campaign to help people understand how organisations might be using their data to target them online, and how people can control who is targeting them.
This includes understanding how organisations use people’s data to reach them with social media adverts to market goods or services and for political marketing.
The ICO’s ongoing investigation into the use of data analytics for political purposes has uncovered the ‘behind the scenes’ processing of personal data, including algorithms, analysis, data matching and profiling that involves people’s personal information.
One of the recommendations from the investigation was for the ICO to continue to educate the public on the impact of new and developing technologies and the use of data analytics in political campaigns.
The Be Data Aware campaign does just that. With a number of resources, including downloadable factsheets on privacy and advertising settings, information about people’s right to be informed and explanations of how online microtargeting works, this new campaign reminds people of their rights under the GDPR and how to exercise them.
Information Commissioner Elizabeth Denham yesterday said:
“Our goal is to effect change and ensure confidence in our democratic system. And that can only happen if people are fully aware of how organisations are using their data, particularly if it happens behind the scenes.
“New technologies and data analytics provide persuasive tools that allow campaigners to connect with voters and target messages directly at them based on their likes, swipes and posts. But this cannot be at the expense of transparency, fairness and compliance with the law.”
For more information and to download the campaign resources visit ico.org.uk/bedataaware.
Notes to Editors
- The Information Commissioner’s Office (ICO) is the UK’s independent regulator for data protection and information rights law, upholding information rights in the public interest, promoting openness by public bodies and data privacy for individuals.
- The ICO has specific responsibilities set out in the Data Protection Act 2018 (DPA2018), the General Data Protection Regulation (GDPR), the Freedom of Information Act 2000 (FOIA), Environmental Information Regulations 2004 (EIR) and Privacy and Electronic Communications Regulations 2003 (PECR).
- The General Data Protection Regulation (GDPR) is a new data protection law which applies in the UK from 25 May 2018. Its provisions are included in the Data Protection Act 2018. The Act also includes measures related to wider data protection reforms in areas not covered by the GDPR, such as law enforcement and security.
- Since 25 May 2018, the ICO has the power to impose a civil monetary penalty (CMP) on a data controller of up to £17million (20m Euro) or 4% of global turnover.
- To report a concern to the ICO go to ico.org.uk/concerns.
Latest News from
Information Commissioner's Office
Superior Style Home Improvements fined and issued with enforcement notice17/09/2019 13:20:00
The Information Commissioner’s Office (ICO) has fined a Swansea double-glazing company £150,000 for making nuisance calls.
Privacy attacks on AI models16/09/2019 13:20:00
Reuben Binns, our Research Fellow in Artificial Intelligence (AI), and Andrew Paterson, Principal Technology Adviser, discuss new security risks associated with AI, whereby the personal data of the people who the system was trained on might be revealed by the system itself.
SMOs must “prepare for all scenarios” to maintain data flows when UK leaves the EU11/09/2019 14:20:00
The ICO has urged businesses to “prepare for all scenarios” as it publishes dedicated guidance to help small and medium sized organisations prepare for the possibility that the UK leaves the European Union with no deal.
Information Commissioner’s Office issues warning about historical personal details accessed through work06/09/2019 12:25:00
An ICO investigation into the actions of two former Metropolitan Police Service (MPS) officers has concluded.
Statement on the High Court judgement on the use of live facial recognition technology by South Wales Police04/09/2019 13:25:00
An ICO spokesperson responded to the statement on the High Court judgement on the use of live facial recognition technology by South Wales Police
Data minimisation and privacy-preserving techniques in AI systems22/08/2019 12:20:00
Reuben Binns, our Research Fellow in Artificial Intelligence (AI), and Valeria Gallo, Technology Policy Adviser, discuss some of the techniques organisations can use to comply with data minimisation requirements when adopting AI systems.
Statement: Live facial recognition technology in King's Cross19/08/2019 15:25:00
Statement from Elizabeth Denham, Information Commissioner, on the use of live facial recognition technology in King's Cross, London.
Statement: Live facial recognition technology in Kings Cross16/08/2019 10:10:00
Statement from Elizabeth Denham, Information Commissioner, on the use of live facial recognition technology in Kings Cross, London.
Blog: Three top issues for town and parish councils15/08/2019 10:15:00
The advent of the GDPR in May 2018 brought new data protection obligations for many organisations. Some of this presented a challenge, particularly for smaller organisations like parish and town councils, who we saw were keen to demonstrate their compliance but needed support to achieve this.