Love Water: Majority of Brits unaware of pressure on water resources
It never rains, it pours – or that’s how it might seem to the majority of us in the UK who believe we live in a wet and rainy country, according to a new nationwide survey.
The Great British Rain Paradox also reveals that 72 per cent of people believe we have enough water to meet our needs – when in reality our resources and the environment we take it from are coming under increasing pressure.
Despite our perception of being a water-rich nation, a myriad of factors are putting a huge strain on the UK’s water supply, says the report which has been sponsored by Finish and supported by the Love Water campaign.
That’s why CCW – and other campaign partners including the Environment Agency and Water UK – have been spearheading efforts to help consumers understand where their water comes from and why we need to value every drop we use.
Population growth, rising household consumption and our more volatile climate are making it harder to ensure there is enough water to go round without causing harm to the rivers, streams and wider environment that depend on it too.
The average amount of water each of us uses every day has risen from 85 litres in the 1960s to about 143 litres per person today. But if no action is taken by 2050, an extra 3.4 billion litres of water per day will be needed to plug the gap in our public water supply.
Karen Gibbs, Senior Policy Manager at CCW, recently said:
“In the past few months we’ve seen just how unpredictable our climate has become but one thing we can be sure of is that we need to take action now to ease the risk of water shortages in the next 30 years.”
“Making every drop we use count will help to protect wildlife and the wider environment, as well as ensuring there will be enough water for everyone – now and in the future.”
The coronavirus outbreak provided a stark reminder of how important access to clean water is – being the first line of defence when it comes to protecting our health through regular handwashing, general hygiene, as well as staying hydrated.
And yet the survey found that water usage is a long way down the list of current environmental concerns among the public, with plastic pollution (39%), energy consumption (22%) generation of food waste (16%), and carbon footprint (11%) all considered more important than water consumption (10%).
However almost 9 out of 10 people said they would be willing to reduce their daily water consumption by a third if they knew how.
That’s why CCW believes it’s vital water companies lead the way by reducing leakage – but also providing a regular stream of practical advice to make it easy for their customers to save water.
The good news is small changes – like shaving a minute off your shower time or not running the tap while you brush your teeth – can make a huge difference and you’ll find lots of more advice on CCW’s water-saving section.
Latest News from
Annual Review shines light on CCW’s achievements07/09/2020 09:20:00
It’s hard to recall a year in our short history that has involved more changes or challenges than 2019-20 and those are reflected in the publication of the recent (04 September 2020) Annual Review.
Water companies urged to accelerate response to climate change04/09/2020 12:20:00
Water companies in England and Wales must continue to pick up the pace in tackling the impact of climate change on water supplies, according to the Consumer Council for Water (CCW).
Households at risk of missing out on water bill lifeline when they hit hard times06/08/2020 09:20:00
Water companies need to build a stronger relationship with their customers to reduce the risk of households missing out on vital help with their water bills and other assistance when they hit hard times.
CCW’s statement on new leakage figures03/08/2020 10:10:00
CCW responded to the publication of the latest leakage figures from Water UK.
CCW keeps pressure on poor performing water retailers as complaints fall23/07/2020 15:38:00
Complaints about water retailers have fallen for the first time since the majority of business customers in England were given the freedom to switch supplier.
Letter to water companies on green recovery22/07/2020 14:20:00
We believe water companies can play a vital role in helping the country overcome the economic and social challenges our country now faces in the wake of coronavirus.
Customer support must drive CMA decisions14/07/2020 13:20:00
As the Competition and Markets Authority (CMA) prepares to make final decisions over four water companies’ future plans, the Consumer Council for Water (CCW) warns that customers must not lose out on the service levels and investment they value most. Steve Hobbs, Senior Policy Manager at CCW, explains.
CCW appoints Emma Clancy as new chief executive11/06/2020 12:02:00
CCW has appointed Emma Clancy as its new chief executive to lead its efforts in building a fairer and more resilient water sector for consumers.
UPDATED: Help for business customers impacted by coronavirus02/06/2020 15:38:00
Lockdown may be easing but the strain will remain on many small businesses that have been impacted by the coronavirus outbreak. If your company has been disrupted or hit financially it’s worth checking to see if you’re eligible for support with your water bills while you get back on your feet.