Department of Health and Social Care
New measures announced to halve childhood obesity by 2030
New measures to halve the number of obese children by 2030 have been announced by Health and Social Care Secretary Jeremy Hunt.
Building on the first chapter of the childhood obesity plan, the new measures include proposals to counter ‘pester power’ by preventing stores from displaying unhealthy food at checkouts or including it in buy-one-get-one-free deals.
The Department of Health and Social Care will consult on introducing clear, consistent calorie labelling on menus in restaurants, cafés and takeaways, so parents can make an informed choice about what their families are eating. The department will also consult on banning the sale of harmful, caffeine-laden energy drinks to children – a quarter of 6- to 9-year-olds consume these energy drinks, which can have as much caffeine as a cup of coffee or more.
The government is calling on industry to recognise the harm that adverts for foods high in fat, sugar and salt can cause. It will consult on introducing new TV and online advertising restrictions to prevent children from being targeted by these unhealthy products, and to incentivise companies to reduce the sugar and calories in the products they sell. This could include extending the current advertising watershed and considering limiting the number of unhealthy food adverts shown during children’s programmes up to 9pm.
The second chapter of the plan also promotes a new national ambition for every primary school to adopt a daily ‘active mile’ initiative, such as the Daily Mile. This is supported by £620,000 funding for Living Street’s Walk to School project, as well as £1 million to support the Department for Transport’s Bikeability cycling training programme, expected to fund an additional 25,000 training places.
Government will launch a 3-year programme to work closely with local authority partners to show what can be achieved within existing powers with a particular focus on inequalities, finding solutions to barriers and sharing best practice with others.
Jeremy Hunt, Secretary of State for Health, yesterday said:
Parents want what is best for their children, but keeping them healthy and active can be difficult.
It is near impossible to shield children from exposure to unhealthy foods. Parents are asking for help – we know that over three-quarters of parents find offers for sugary sweets and snacks at checkouts annoying. It’s our job to give power to parents to make healthier choices, and to make their life easier in doing so.
The cost of obesity – both on individual lives and our NHS – is too great to ignore. Today we are taking steps to ensure that by 2030, children from all backgrounds have the help they need for a healthier, more active start in life.
Steve Brine, Public Health Minister, yesterday said:
One in three children are now overweight or obese by the time they leave primary school. Dangerous overconsumption, combined with reduced activity, is having a catastrophic effect on our children’s health, limiting their potential and putting them at risk of a shorter life.
We all have a responsibility to act before we lose a generation of young people to this entirely avoidableepidemic. We can’t afford to waste time, which is why we’re committing to halve obesity in the next 12 years with bold new action.
Latest News from
Department of Health and Social Care
We must create a more caring and inclusive culture for NHS staff25/04/2019 16:25:00
Matt Hancock spoke about tackling the gender pay gap in medicine at the Royal College of Physicians' annual conference.
The most innovative healthtech is happening in the North25/04/2019 15:20:00
The Health and Social Care Secretary spoke at the Northern Powerhouse Health Innovation Conference in Manchester.
PHE offers support to UK vaccine heroes25/04/2019 10:10:10
Survey highlights that healthcare professionals remain the most trusted source of information while social media ranks bottom of the table.
Negotiations started for the Community Pharmacy Contractual Framework 2019 to 202009/04/2019 14:05:00
The Department of Health and Social Care, NHS England and the Pharmaceutical Services Negotiating Committee have begun discussions for the contractual framework for 2019 to 2020 and beyond.
Hepatitis C deaths fall by 16 per cent between 2015 and 201709/04/2019 12:15:00
Deaths from serious hepatitis C related liver disease fell by 16.1% between 2015 and 2017 according to data from PHE.
PHE conference spotlights innovations in public health protection09/04/2019 10:25:00
Public Health England Research and Science Conference shines spotlight on innovative new approaches to prevent disease and improve health.
New tools to help health professionals boost prevention impact08/04/2019 14:20:00
E-learning tools provide quick access to information and advice to help improve approaches to preventing illness, protecting health and promoting wellbeing.
NHS-funded nursing care rate announced for 2019 to 202008/04/2019 09:25:00
The NHS-funded nursing care standard rate is being increased to £165.56 from April 2019.