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New strategy puts sport and physical activity at heart of nation’s recovery

Uniting the Movement is our 10-year vision to transform lives and communities through sport and physical activity.

Helping grassroots sport and physical activity recover from the effects of the coronavirus (Covid-19) pandemic and investing in tackling the challenges of the next decade are the cornerstones of our new 10-year strategy.

Launching via an online event today, Uniting the Movement runs through to 2031 but is most immediately focused on helping the people and organisations delivering grassroots sport and physical activity to cope with the pressure of the pandemic.

A boy cries out in joy while paddling in a canoe.

Discover our new strategy.

Uniting the Movement

Immediate impact

As well as announcing our new 10-year vision, we’re also making £50 million available to support this network in 2021 – this is in addition to the £220m of National Lottery and Exchequer funding we’ve already invested in responding to the pandemic since last March.

More work will be done in the coming weeks and months to understand where to best target this additional funding to ensure as many clubs, organisations and people who help keep the nation active are helped – with a particular emphasis on supporting children and young people to get back involved in sport and activities with confidence.

Long-term vision

Following extensive consultation with the sport and physical activity sector, Uniting the Movement identifies the longer-term challenges of the decade ahead – issues that were still important before Covid-19 struck, but are now crucial.

As its heart, our strategy seeks to tackle long-standing inequalities that have existed within our sector and been reinforced by the disruption of the pandemic.

We know that for certain people, such as disabled people, people from lower socio-economic groups and people from Black and Asian backgrounds, there’s a clear pattern of low levels of activity.

As a result, Uniting the Movement demonstrates our focus on providing more opportunities for those who are being left behind.

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