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Spreading the word for Race for Life

The new Tube advertising campaign to raise awareness for this year's Race for Life has been unveiled.

Over the next two weeks, as part of the 'This Is Beating Cancer' campaign, special moments from participants gearing up for this year's events will be shared on more than 140 digital screens across 25 London Underground stations.

Images and messages from people tagging #RaceforLife, #RaceLace, @crukraceforlife and @RaceForLife on social media channels will be displayed on digital advertising screens at Tube and DLR stations including Bank, Bond Street, Canary Wharf, Cutty Sark DLR, Oxford Circus, Paddington, and Waterloo.

As part of the initiative, Cancer Research UK is encouraging people to wear one pink shoelace and share a picture tagging #RaceLace. The lace is a badge of honour for each person, signifying that they are taking part in Race for Life and helping to beat cancer.

Emily Smith, Head of Events Marketing at Cancer Research UK, said: 'Our media partnership with Hello London allows us to share with commuters the inspirational moments of those who are taking part in Race for Life this summer in a new, innovative and engaging way.

'By showcasing the brilliant people who have already signed up to an event, we want to inspire others to get involved too. Taking part in Race for Life is a great opportunity to make an impact in beating cancer by helping to fund our life-saving research.'

 

Channel website: https://tfl.gov.uk/

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