Support for new Better Health campaign
The Public Health England campaign, and app, are aimed at getting people to kickstart positive health choices, with a range of tools and support to help.
We’re supporting Public Health England’s Better Health campaign, which aims to provide an opportunity for the nation to reset and introduce healthy changes to their lives.
The campaign is based on the premise that for many, the past few months have been a wake-up call. Coronavirus (Covid-19) has affected the whole country; for almost everyone, life has had to fundamentally change. But it’s also prompted many people to reflect and think more seriously about their health.
What’s more, people have been surprised by how able they’ve been to change their behaviour, with lockdown showing many they’re able to make and sustain changes to their lives.
We’ve been working closely with Public Health England (PHE) to ensure physical activity features prominently in the work to encourage people to lead healthier lives, building on our existing work to increase activity levels across the nation.
While Better Health has initially been focused on encouraging people to lose and manage their weight, given the links around the impact of coronavirus and levels of obesity across the UK, our focus is on supporting people from all backgrounds to build their activity levels and support the changes they wish to make on this front to live a healthier, happier life.
Latest News from
Helping to keep people active during local coronavirus lockdowns21/09/2020 13:43:00
We give some clarity in the confusion about what sport and physical activity is and isn't allowed during local lockdowns.
Me Again... This Girl Can returns with new campaign14/09/2020 14:15:00
Aimed at reducing the gender gap in activity levels, the new campaign focuses on inspiring women to get active in the way that suits them - there is no 'new normal'.
Our commitment to increasing diversity in sport and physical activity10/09/2020 14:38:00
We know we can do more to become a more diverse organisation and to help the sector do the same - here's how we're aiming to do it.
Sport councils join forces to tackle racial inequality in sport09/09/2020 16:25:00
The five councils will commission two major pieces of work to explore racism and racial inequalities.
Why investing in physical activity is great for our health – and our nation07/09/2020 13:05:00
We commissioned the Sport Industry Research Centre at Sheffield Hallam University to calculate the social impact and the economic importance of sport and physical activity in England.
Reopening of schools vital to boost children's activity levels02/09/2020 12:20:00
Lockdown has had an impact on children's activity levels, so the reopening of schools is an important moment to help increase the amount of sport and activity they're doing
Independent review into allegations of mistreatment within gymnastics25/08/2020 14:05:00
Anne Whyte QC will lead the review following a series of serious allegations in recent months
Five ways to make gyms and swimming pools more accessible to women25/08/2020 11:15:00
This Girl Can is calling on activity providers to make simple changes following the results of a survey