Supporting food and drink tourism
Putting Scottish produce on the map.
Food and drink tourism businesses throughout Scotland will benefit from £220,000 of funding to help promote the sector.
The funding will be used to develop a website with resources and information to help businesses encourage more tourists to enjoy Scottish food and drink. It will also support industry-led work to unlock the growth potential of the sector.
The Food Tourism Action Plan, which launched in 2018, aims to double the amount visitors spend on food and drink from £1 billion a year to £2 billion a year by 2030.
Attending the Showcasing Scotland West regional food event in Glasgow, Tourism Secretary Fergus Ewing yesterday said:
“The Scottish Government is committed to working side by side with industry to unlock the potential of this growing sector. Our tourism industry is of crucial importance to the Scottish economy and food and drink tourism poses exciting opportunities, particularly for rural communities.
“This funding will give food and drink businesses throughout the country access to online tools and resources to enable them to market their produce to visitors.
“It will also build on the great work already underway and allow more of our hotels, restaurants and visitor attractions to showcase Scotland’s world-renowned food and drink.”
The funding will be managed by the Scottish Tourism Alliance (STA), the representative body of the Scottish tourism industry.
Chief Executive of the Scottish Tourism Alliance Marc Crothall yesterday said:
“We are absolutely delighted that the Scottish Government recognises the value of Scotland’s tourism and food and drink sectors all working together to deliver the £1billion growth ambition outlined in Scotland’s Food Tourism Action Plan.
“One of our key priorities is to create memorable experiences, and Scotland’s food and drink offering is at the heart of creating the sort of experiences today’s visitor is looking for.
“Our ambition is bold and we have a strong shared vision which will drive us forward to deliver our aims. This funding announcement offers a huge boost to both sectors and is one I welcome warmly.”
The Showcasing Scotland West regional food event is being delivered by Scotland Food & Drink and the Scottish Tourism Alliance as part of the annual Scottish Tourism Alliance conference, bringing together buyers and suppliers to increase sales of Scottish produce.
The Food Tourism Scotland Action Plan, led by the Scottish Tourism Alliance and Scotland Food & Drink, sets out a range of actions to maximise the potential of two of Scotland’s most successful sectors – tourism and food and drink.
Scotland’s future tourism strategy, Scotland Outlook 2030, was officially launched at the Scottish Tourism Alliance Signature Conference in Glasgow. The strategy, which has the vision of Scotland becoming the world leader in 21st century tourism, has received a £5.5M package of support from the Scottish Government over the next five year.
Latest News from
Funding to support equality and human rights04/08/2021 10:05:00
Additional £1 million annually for third sector organisations.
Increase in payments to help boost family incomes03/08/2021 15:05:00
Best Start Foods payments are increasing this month marking the achievement of another commitment for the first 100 days of this government.
Addressing depopulation on Scotland’s islands03/08/2021 12:05:00
A consultation seeking the views of people from across Scotland on the proposed Islands Bond has been published.
Nutritional support for young children03/08/2021 10:05:00
A scheme to provide children in eligible pre-school settings with milk and a portion of fruit or vegetables started on 1 August.
Vaccinations for young people with certain conditions02/08/2021 15:05:00
Children and young people aged 12-17 from key groups to be offered COVID-19 vaccine.
Support for green ports proposals02/08/2021 13:38:00
Notes of interest expressed by organisations across Scotland.
Water shortages support02/08/2021 12:05:00
People with reduced private water supplies following recent warm weather will be offered free bottled water through a Scottish Government support scheme.
Drug-related death statistics 202002/08/2021 10:05:00
Drugs Policy Minister Angela Constance has described the increase in drug-related deaths as “heart-breaking”, and reiterated the Scottish Government’s determination to continue its work to address the crisis.
Realising Scotland's full potential in a digital world - a digital strategy for Scotland: progress report 2017 to 202130/07/2021 15:05:00
This report summarises the progress made against the actions outlined in the 2017 Digital Strategy for Scotland.