The National Archives rebrands for the first time in 16 years
To mark our commitment to wider public engagement, we have refreshed our brand to introduce a new visual identity created by multi-disciplinary designers HemingwayDesign.
Caroline Ottaway-Searle, Director of Public Engagement at The National Archives, said: ‘Widening our audiences is a key part of The National Archives’ strategy, Archives for Everyone. To reinforce this we are introducing a new visual identity which works impactfully across channels. We chose to work with HemingwayDesign because they demonstrated an understanding of and commitment to our ambition to open up access to the archives.’
Wayne Hemingway, partner at HemingwayDesign, said: ‘Design is about improving things that matter in life and The National Archives definitely matters! It’s a national organisation of real social, historical and cultural importance; fascinating and complex. Our creative response to this was to create a new identity which is intentionally simple to allow for the content of the archives to speak for itself.’
The new identity draws upon a flexible grid system inspired by grids seen across the archival system from record slips and boxes of documents to the architecture on site at Kew – and three core typefaces which can be varied across media. The logo ‘mark’, a box with lettering within, is akin to the official ‘stamp’ marking items in The National Archives collection. The new identity can now be seen in the header and footer across most of our website, including our newly published strategy, Archives for Everyone 2019-23.
Wayne Hemingway will be speaking about the challenge of rebranding The National Archives at a forthcoming talk as part of London Festival of Architecture.
Latest News from
New planning guidance for archives and libraries13/06/2019 15:51:00
Today National Archives have published guidance with Arts Council England on public libraries and archives advocating within local authority planning.
Cold War on File: A new resource for students31/05/2019 12:15:00
The Online Education team at The National Archives has launched Cold War on File, a brand new online education resource comprising nearly 50 documents, maps and photographs, alongside transcripts and notes for teachers.
Volunteers required for our User Advisory Group30/05/2019 13:15:00
Would you like to represent the views of archive users and help to improve The National Archives’ services? If you are a regular archive user then we would love to hear from you.
The National Archives awarded PhD studentships by Arts and Humanities Research Council29/05/2019 11:15:00
National Archives are delighted to announce that The National Archives is one of 14 leading institutions and consortia to be awarded an allocation of PhD studentships under the Arts and Humanities Research Council’s Collaborative Doctoral Partnerships programme.
London Festival of Architecture23/05/2019 16:05:00
National Archive give a lot of thought to what we hold inside our building – over 1,000 years of documents of global historical importance. This June however, we turn our attention to the building that houses our collections as we celebrate the world’s biggest annual architecture festival: the London Festival of Architecture (LFA).
Apply now: Young People’s Film Project21/05/2019 09:15:00
National Archive will be running an exciting new film project, ‘Mental Health on Record’, from Monday 29 July to Friday 2 August 2019, and we have places for 14 enthusiastic young people (aged 16-19 years) to take part.
Newly accredited archive services29/03/2019 11:15:00
The Archive Service Accreditation Committee, responsible for the award of Accreditation, is pleased to announce that the following archive services have been awarded accredited status:
Changes to the reading rooms21/03/2019 11:15:00
During the week beginning Monday 25 March we will be carrying out some work in the Research and Enquiries area of the on site reading rooms.