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The importance of benefits management webinar

Yorkshire Building Society has implemented and (over the last few years) matured a benefits management framework that has reduced risks of not realising planned benefits and through an assurance and confidence approach, helps better inform how they invest their members’ money.

Their framework ensures:

  • Benefits are being shaped effectively in the early stages of a change and consistently revisited throughout the lifecycle and post implementation.
  • Owners of benefits are identified and sign off the benefits within the change.
  • Benefits management standards, reporting and performance management are consistently applied.

In this webinar presented on Monday 18 May 2020, the speakers outlined some of their journey, practices, successes and challenges as well as answering your questions from the perspectives of a benefits manager, PMO manager, sponsor, benefit owner and senior responsible owner of all change and associated benefits.


Den Rowley, Cost & Benefits Support Manager

Dean was recruited into Yorkshire Building Society three years ago to act as their Benefits Support Manager and has expanded his role to include cost. He currently owns, embeds, overseas and maintains the society’s Cost & Benefits Management Framework.

During his extensive 30 year background in financial services, he has covered customer facing, training and since 2002, he has been involved in project management roles, covering analysis, project management, customer experience, strategy and benefits management.

Dean is a Managing Benefits Practitioner, APM associate member and an active member, and advocate of the Yorkshire Benefits Management Network.

Dominic Bird, Senior Manager, Change Management Office

Dominic leads the Change Management Office at YBS, responsible for delivering services across Portfolio Management and Planning, PPM management and reporting, PMO Operations and Benefits Management.

With over 20 years’ experience in Financial Services, he has worked extensively in Change Management, across Project Management and PMO functions.

Dominic is an APM associate member.

Paul Howley, Transformation Director

Paul is Director of Transformation at Yorkshire Building Society with responsibility for all aspects of change from process improvement through to digital transformation.

He has had a variety of change, IT and operational roles across financial services, airlines, utilities and consulting. The constant theme of these has been the delivery of business outcomes that drive customer satisfaction, income and cost efficiency benefits. Benefits Management is at the core of the successful delivery of those business outcomes.

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