This Girl Can Goes Global
Our groundbreaking This Girl Can campaign hits Australia as we team up with VicHealth to get women of all shapes, sizes and levels of ability active.
Our initial three-year partnership with VicHealthOpen in a new window will see the world’s first health promotion foundation adopt This Girl Can’sOpen in a new window groundbreaking formula of showing real women and girls playing sport and getting active.
The aim is to help others in the state of Victoria, which includes the city of Melbourne, overcome the fear of judgement that holds many back – and achieve similar success to the original campaign that has inspired 2.8 million more women to get active to date.
Current State Of Play
Currently, three in five Australian women (60 per cent) are not sufficiently active, taking part in less than 30 minutes of physical activity on four or more days a week. One in five women doing no physical activity in a typical week, according to VicHealth researchOpen in a new window.
The research found that the fear of judgment is widespread in Victoria, with 41 per cent of Victoria women aged over 25 and over being too embarrassed to exercise in public and almost half finding sports clubs intimidating.
VicHealth is hoping to use the This Girl Can formula to help women overcome this fear and get active in any way that suits them.
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