This Girl Can images showing real women being active added to our image library
The rights-free photographs show women of different sizes and ages being active and playing sport and are free to download.
This Girl Can has marked International Women’s Day by adding a new a set of images on our image library showing how women and girls really look while playing sport and getting physically active.
The campaign, which is run by us and funded by the National Lottery, has launched the resource to help address the misrepresentation of images used in marketing and the media.
Our library is free to use and the rights-free images show women of all shapes, sizes, backgrounds and ages and comes on the back of new research that shows women find often unrelatable images of slim, toned bodies of women exercising – especially on social media.
Kate Dale, our campaign lead for This Girl Can, said the objective was to improve the diversity of images available.
“Our aim is to inspire women to become more active and showcase the many fantastic ways they can do so,” she said.
“We know there are barriers women have to exercise, fears of judgement and feeling that they will fail. We are encouraging behavioural change, which can be difficult if women’s misconceptions are often reinforced on a daily basis by the imagery they view in media, advertising and online.”
The need for the new images is clear, with 63% of women telling a This Girl Can survey that seeing slim, toned bodies on social media sites has a negative impact on them.
Latest News from
The impact of coronavirus on activity levels revealed29/04/2021 13:10:00
Our Active Lives Adult Survey shows the impact of the first eight months of coronavirus on activity levels, which activities grew in popularity and which audiences struggled.
Active Recovery Hub launched to help more children to be active19/04/2021 13:05:00
The free, online resource is aimed at schools and families and hosts hundreds of ideas to get children moving.
Update on the joint review of racial inequality in sport14/04/2021 15:15:00
The two main aspects of the review have now been completed and a report will be published next month
Chief executive welcomes reopening of indoor facilities13/04/2021 10:05:00
Tim Hollingsworth greets the reopening of indoor leisure facilities such as gyms and leisure centres with positivity.
Joint statement on the nation's safe return to play09/04/2021 11:05:00
Sports England gave a joint statement with other bodies responsible for public health to encourage collaboration between local leaders and sports providers to facilitate a safe return to play.
Chief executive welcomes new Office for Health Promotion01/04/2021 13:05:00
The government unit will sit within the Department of Health and Social Care and report to both the Health Secretary and Chief Medical Officer.
Making the most of reopening29/03/2021 15:05:00
As outdoor sport returns, we've pulled together advice and guidance on how to encourage people back to physical activity in a safe environment.
Update on our safeguarding work29/03/2021 13:05:00
With safeguarding issues making the headlines in recent weeks, we recap how we're working with partners to address it in the sport and physical activity sector.