UK’s thriving tech sector promoted to American entrepreneurs and investors
A campaign designed to promote the UK’s thriving tech sector to American entrepreneurs and investors has been launched in Silicon Valley.
- New campaign launched in US – with billboards across Silicon Valley – to encourage tech experts to invest in the UK and help deliver on priority to grow the economy
- Campaign promotes that UK is now the third country in the world to have a trillion dollar tech sector
- Short film narrated by Stephen Fry highlights the UK’s tech success
In 2022, the UK became only the third country in the world to have its tech sector valued at one trillion dollars, making it a tech superpower alongside the US and China.
To date, 162 ‘tech Unicorns’ - private start-ups which are valued at more than $1bn - have been started in the UK, more than the total number in Germany, France and Sweden combined.
Yet government research suggests that many of Silicon Valley’s top tech entrepreneurs and investors are still not aware of the UK’s world-leading strengths in areas such as artificial intelligence (AI), fintech and medical technology.
GREAT, the government flagship marketing programme, has taken steps to address this by launching its ‘Unicorn Kingdom’ campaign, which promotes the UK as a place with all the right ingredients to breed new tech unicorns and aims to drive international investment, grow the economy and create jobs across the UK.
The campaign launched with billboards in San Francisco promoting the UK sector’s scale ($1trillion), agile regulation and world-class talent. The campaign also includes targeted LinkedIn and digital display ads and a content partnership with TechCrunch, with promotional videos narrated by Stephen Fry.
The campaign is being supported by multiple UK tech unicorns including Darktrace, Deepmind, Revolut, and Matillion - and is the latest in a number of recent actions from the government which demonstrates its strong support for UK tech.
This includes the establishment of the new Department of Science, Technology and Innovation, the launch of the International Tech Strategy, the upcoming AI Whitepaper and the Government’s commitment to provide £20 billion of funding to research and development by 2024-25 - the highest ever level of public support for UK researchers and innovators.
The next stage of the campaign will see leaders from the US tech sector invited to the UK for London Tech week, to see the benefits of working in the UK first-hand.
Prime Minister, Rishi Sunak, said:
The UK has all the right ingredients for tech companies to thrive. But we’ll keep working hard to foster the right conditions for the tech sector, so that it can continue to deliver on my priority to grow the economy and create jobs right across the UK.
Deputy Prime Minister, Oliver Dowden, said:
The UK tech sector is a wonderful success story. Only three countries in the world are in the trillion-dollar tech club - and we’re one of them. We’re home to some of the brightest minds and best universities, and our doors are open to any tech entrepreneur who wants to start the next Deepmind or Deliveroo.
Technology Secretary Michelle Donelan said:
The UK has one of the top tech sectors in the world with a valuation of more than a trillion dollars. It’s diverse, resilient, and continues to grow at a rapid pace with the most venture capital investment in Europe. The goal of this campaign is to attract as much collaboration and investment as we can from Silicon Valley.
The formation of the Department for Science, Innovation and Technology, shows Investors and entrepreneurs that the UK is more dedicated than ever to forming a tech sector that is pro-innovation, pro-talent and pro-growth. Our commitment for R&D spending to be £20 billion a year by 2024 drives forward the government’s ambitions for the UK to be a science and tech superpower.
As well as the promotional campaign, business leaders from across Silicon Valley were invited to a special reception to promote the UK tech sector in San Francisco.
At the event, they met the leaders of tech companies from across the UK as well as senior government officials, who explained to them the UK’s place at the centre of the tech world and the benefits of investing in the country.
Matthew Scullion, CEO and founder of Manchester-based tech company, Matillion, said:
In the UK, we really have all the ingredients required for building consequential companies. We have brilliant grassroots engineering skills from our very strong university ecosystem. We have skills, we have capital, and we have a great environment for starting and building businesses.
Further activities will also be carried out in the UK during London Tech Week in June, when leaders from the tech sector in America will be invited to the country to see the benefits of working in the UK.
Latest News from
Fund reinstated to deliver specialist mobility equipment for seriously injured veterans29/09/2023 15:10:00
A new £2.52 million Veterans’ Mobility Fund (VMF) is set to provide veterans across the UK with mobility equipment to improve their quality of life.
Thousands of veteran cards to be rolled out this year28/09/2023 16:25:00
Thousands more veterans will receive HM Armed Forces Veteran Cards by the end of the year thanks to a £3 million injection to expand the roll-out to veterans who left service before 2018.
Government steps up digital skills with 2,500 new tech recruits28/09/2023 15:25:00
2,500 ambitious tech talents will be recruited into digital roles in government by June 2025 through new apprenticeship and early talent programmes, the Cabinet Office has announced today.
Northern professionals urged to apply for top public sector roles28/09/2023 12:05:00
Professionals in the North of England have been urged to apply for senior public sector roles in a bid to increase the regional diversity of the UK’s top public sector appointments and level up the UK.
Land purchased for flagship levelling up site in Darlington26/09/2023 15:20:00
The government’s levelling up programme is moving further ahead, with land for the permanent site of the new Darlington Economic Campus being purchased.
Deputy Prime Minister Oliver Dowden’s speech to the UN General Assembly: 22 September 202325/09/2023 16:12:00
Deputy Prime Minister Oliver Dowden’s speech given recently (22 September 2023) to the 78th session of the UN General Assembly in New York.
15,000 Afghans housed or matched to a property21/09/2023 15:12:00
The government has successfully ended the use of bridging hotels for people evacuated from Afghanistan.
Deputy Prime Minister's speech at the United Nations Security Council21/09/2023 14:12:00
Deputy Prime Minister Oliver Dowden’s speech on Ukraine at the United Nations Security Council in New York on 20 September 2023, as it was delivered.
New counter fraud authority saves taxpayers £311 million in its first year, beating target by more than £100 million21/09/2023 09:05:00
The Public Sector Fraud Authority saved taxpayers £311 million in its first year of operation, according to figures revealed by Baroness Neville-Rolfe, Minister for the Cabinet Office, at a meeting of the International Public Sector Fraud Forum this week.