Department for International Trade
Vegetarian haggis launches in the US for Burns night
Macsween is celebrating its first export to the US in half a century with the launch of its vegetarian haggis for Burns Night.
Macsween of Edinburgh has launched its vegetarian haggis for the US market in time for Burns Night, making this the company’s first export to America in nearly 50 years.
Branded in the US as “Scottish Veggie Crumble”, Macsween’s haggis is available in 14 Fairway Market stores across New York, New Jersey and Connecticut.
Despite there still being a US import ban on traditional haggis, Macsween decided to export its award-winning vegetarian haggis for the free-from, planted-based and vegan market. The launch of the “Scottish Veggie Crumble” means there’s a seat at the table for everyone this Burns Night no matter your dietary requirements.
James Macsween, Managing Director of Macsween of Edinburgh, yesterday said:
We at Macsween are delighted to be exporting again to the USA after 49 years!
Finally, Americans and the expat community can enjoy the UK’s most loved haggis brand known for its award-winning taste and texture. This is a huge milestone for Macsween to be expanding internationally and leading the way in plant-based food exports.
My grandfather, Charlie, would be very proud to see how far we’ve come from his original butcher’s shop in Bruntsfield which he opened back in 1953. My father John Macsween would also be proud as he invented the world’s first vegetarian haggis in 1984.
Macsween has already sent 360 cases of “Scottish Veggie Crumble” to the US this month, and the iconic haggis producer is currently in the process of appointing a sales agent in the US to support its international expansion.
The US remains the top destination for Scottish goods, and in the year to September 2019 Scottish goods exports to the country were worth £4.3 billion. This was an increase of 8% on the previous year, with food and drink accounting for 30% of exports.
Meanwhile in the UK, Macsween is the most loved haggis and vegetarian haggis brand with a 60% share of the vegan haggis market according to a ScotPulse survey in November 2019.
International Trade Secretary, Liz Truss yesterday said:
It’s great to see Macsween enter the US market for the first time, giving Scots in America a taste of home this Burns Night.
The US is the second biggest export market for Scotland, and a new free trade agreement will make it easier for businesses to sell their goods in the US, which will encourage growth and create jobs for people in Scotland.
In 2017, Macsween made history when it became the first company to export haggis to Canada since 1971, after developing a new recipe that meets the country’s food safety regulations.
Press office enquiries
King Charles Street
Telephone +44 (0) 207 215 2000
Latest News from
Department for International Trade
Government celebrates trade success of UK creative industries with new export help announcements21/09/2021 12:15:00
The Department for International Trade has announced a new package of measures to support the UK's creative industries.
Trevelyan: Break down digital trade barriers to help British businesses thrive20/09/2021 11:20:00
Trade Secretary unveils five-point plan for digital trade in keynote speech at London Tech Week.
UAE to invest £10 billion in priority UK industries16/09/2021 16:15:00
Abu Dhabi’s Mubadala Investment Company and UK’s Office for Investment agree to expand Sovereign Investment Partnership
UK-ASEAN Joint declaration15/09/2021 14:25:00
Joint Ministerial Declaration on Future Economic Cooperation between the Association of Southeast Asian Nations (ASEAN) and the United Kingdom of Great Britain and Northern Ireland (UK).
Policy Exchange speech: Liz Truss sets out Britain’s new trade policy14/09/2021 16:20:00
International Trade Secretary Liz Truss delivers her speech at Policy Exchange, setting out Britain's new trade policy of moving from 'defence to offence'.
Embrace free trade to drive the levelling-up agenda14/09/2021 12:15:00
International Trade Secretary will give a keynote speech setting out the next phase of the UK's trade strategy that will help level up every region of the UK
UK Shipping Concierge service launched to support and guide maritime businesses into the UK13/09/2021 13:29:00
The UK government has today launched the UK Shipping Concierge service, a professional and tailored service that will provide support and guidance for maritime businesses looking to access the UK market.
Rail industry on track to win big in UK-Australia trade deal06/09/2021 12:10:00
British rail companies are on track for a potential export boom thanks to the UK-Australia trade deal.