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Public Service Communications Awards 2021 winners announced

Congratulations to the winners of the Public Service Communication Awards, which were recently (24 November 2021) presented in a ceremony at the online Public Service Communications Academy.

These annual awards celebrate the most impactful campaigns and initiatives created by public sector communicators.

The awards were judged by Alix Macfarlane (LGcomms chair), Dee Cotgrove (Deputy Director for Professional Standards, GCS), Francis Ingham (LGcomms Executive Director) and Jo Pennington (Head of Assessment, Curriculum and Engagement, GCS).

The judges were impressed by the exceptionally high standard of work submitted this year.

Dee Cotgrove recently remarked:

“The quality of entries this year has been exceptional, and with so many fantastic pieces of work, choosing the winners was a tough process. Every year public service communicators demonstrate superb pride in their work and willingness to adapt.

“Once again, many in our communications community have gone above and beyond, and this year’s awards demonstrated just that. It was particularly pleasing to see such careful audience insight and evaluation, demonstrating our impact on improving and even saving lives.”

Bronze, Silver, and Gold awards were presented across 6 different categories:

  • Direct
  • Diverse and Inclusive
  • Unified
  • Data-Driven
  • Skilled
  • Digital

The Gold award winners had a selection of their campaign material shown during the presentation ceremony, alongside acceptance speeches from the delighted winners.

The 2021 award winners are as follow.

Direct

This category recognises communications that build direct relationships with audiences.

Bronze

Design 102 and Ministry of Justice: It Still Matters

Silver

Wirral Council: Improving COVID-19 outcomes for young people over the summer of 2021

Gold

Companies House: Find Your Passion at Companies House.

Unified

This category recognises unity, working together across discipline, team and organisational boundaries.

Bronze

The Home Office: EU Settlement Scheme

Silver

Richmond Council: Full Of Life

Gold

Health and Safety Executive: Work right on COVID in Yorkshire and Humber

Data-Driven

This category recognises the use of data and insight in building deeper understanding of audiences.

Bronze

BCP Council (Bournemouth, Christchurch and Poole): Sort It Out

Silver

Hertfordshire County Council: Fostering campaign

Gold

Nottingham City Council and Partners: Nottingham and Nottinghamshire Vaccine Hesitancy Campaign

Diverse and Inclusive

This category recognises campaigns that have used communications to bring down barriers and bring people together.

Bronze

Visit England: Mission: Accessible

Silver

Waltham Forest Council: No Space for Hate

Gold

South Yorkshire Fire and Rescue: Choose to Challenge

Skilled

This category recognises those who have elevated how the communications industry operates.

Bronze

West Berkshire Council: Transformation of West Berkshire Councils Corporate Communications

Silver

GCS Behavioural science team: IN CASE Framework

Gold

GCS Professional Standards Team: The new GCS Curriculum

Digital

This category recognises innovation and digital capability.

Bronze

Companies House: Become a Better Director

Silver

GCS International: Go Viral, Global Vaccine Confidence Campaign

Gold

Hertfordshire Health Protection: Save Our Summer

You can find more about how the award winners are chosen on the LGcomms Website.

 

Channel website: https://gcs.civilservice.gov.uk/

Original article link: https://gcs.civilservice.gov.uk/news/public-service-communications-awards-2021-winners-announced/

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