British Embassy Seoul hosts UK Track Day

11 Sep 2018 12:53 PM

British Embassy Seoul organised a UK Track Day to demonstrate the creativity, innovation and manufacturing capability of the British automotive industry.

On 4 September 2018 at Inje Speedium in Gangwon, the British Embassy Seoul’s Department for International Trade (DIT) team organised a UK Track Day to demonstrate the creativity, innovation and manufacturing capability of the British automotive industry. Iconic UK car brands including: Aston Martin, Jaguar Land Rover, Lotus, and McLaren joined the event to show off some of their most impressive models.

Speaking at the track day British Ambassador to South Korea, Simon Smith, said:

“The UK automotive industry has grown at an unprecedented rate in recent years thanks to its rich heritage, the strength of UK design and commitment to continued innovation. The UK and South Korea already have a strong trading relationship in the automotive industry - Korea is the UK’s third largest Asian automotive export market - but there is so much more potential for growth. Far from a country that does not manufacture cars, we are one of the largest car manufacturers in Europe (1.6m cars produced in 2017) and a leader in autonomous and low-carbon vehicles. The iconic British car brands on show today emphasise everything that is great about British cars – style, performance and cutting edge technology.”

The track day is part of the British Embassy’s ambitious ‘Automotive is GREAT’ campaign launched in Seoul in October 2017. The campaign aims to promote everything that makes the UK’s automotive industry such a powerhouse, while strengthening the partnership between the UK – Korea in the sector.

100 senior representatives from leading UK automotive OEMs and the Korean Automobile Importers and Distributors Association attended the track day.

The British Embassy’s DIT team provides support to Korean partners and investors who are interested in UK trade.  If you have any enquiries about possible automotive or other opportunities, you can contact the British Embassy Seoul’s DIT team here: trade.korea@fco.gov.uk

Additional Information

The UK is one of the largest automotive manufacturing countries in Europe producing 1.67m cars in 2017 and 8 of 10 UK built cars are exported to 160 countries worldwide. 

The UK government and industry are already leading innovation around the world through significant investments in future vehicles such as low-carbon vehicles, autonomous vehicles and connected cars.

Some facts about UK Automotive Industry:

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