We believe that physical activity is central to happy and healthy lives, and positive experiences at an early age help build the foundations for an active life. That’s why children and young people are a key focus of Uniting the Movement and our core work.
Our 2022-25 implementation plan stresses the importance of creating positive experiences for children and young people that are created with opportunities designed around fun, inclusivity and safety, as well as choice.
Last month, we announced a major and unprecedented expansion of our investment into local communities across England to ensure those in greatest need are able to be physically active.
The investment builds on the learnings from our local delivery pilots and will see £250m of National Lottery and Exchequer funding invested into our place-based work, with £190m of this focused on an additional 80-100 places which have greatest need.
In September we, along with a number of our partners, launched the Physical Literacy Consensus Statement for England.
It helps us understand that our relationship with sport and activity changes over our lifetime, and how the experiences we have and our opportunities to be active impact how likely we are to take part.
Developing consensus on the term physical literacy has been a priority, as understanding what impacts people’s relationship with movement and physical activity throughout life will enable those working in the sector to ensure their offer is as appealing as possible.
This work ties in with Play Their Way, a coaching campaign we’ve invested £4m in that encourages coaches to prioritise enjoyment and listen to what children want, that launched in May.
A collaboration between 17 partner organisations, the campaign will work with England’s 2.6m coaches to build a grassroots movement aimed at increasing and improving child-first coaching in communities across the nation.
It’s hoped that by putting the child first, it will help them enjoy being active their own way and allow great coaching to inspire children into staying active for life.
We’ve also invested £1.5m into Studio You, a ‘Netflix’-style digital platform designed to help PE teachers engage the least active girls through non-traditional online activity sessions, such as dance, combat and yoga.
Launched in 2021, the platform is free to all secondary schools and almost half of them in England (56%) have signed up so far, and it’s estimated Studio You has already reached more than 150,000 teenage girls (154,156).
In addition, we’ve previously invested £13.5m into secondary teacher training, which has benefited 75% (2,600) of secondary schools, helping teachers and schools better meet the needs of all children, especially those that don’t like PE.