Children and young people are a key focus of our long-term strategy, Uniting the Movement, and are central to our work through our partnerships, investment in places, our Movement Fund and campaigns.
We believe physical activity is central to happy and healthy lives, and positive experiences at an early age help build the foundations for an active life.
Since March 2022, we’ve invested more than £600 million in more than 130 long-term partnerships, showing our recognition of the important role our partners play in creating positive experiences for young people, whether as a participant, leader, coach or volunteer.
These partners include national governing bodies of sport, Youth Sport Trust, UK Youth Active Partnerships, Street Games and the School Games Organiser (SGO) network.
This network is made up of a workforce of 450 individuals and supports 2.2 million participation opportunities for children, including 28,000 competitive school sport events.
We’re also investing £250m of National Lottery and Exchequer funding into our place-based work.
This investment, which builds on the learnings from our local delivery pilots, is targeted.
Furthermore, sustained community engagement and listening to the voice of local children and young people, is leading to interventions that have greater local ownership and sustainability.
These projects have also focussed in on accessibility, enjoyment and the needs of the local young people. Examples of this work include:
- In Pennine Lancashire, direct engagement and collaboration with the Muslim community has seen more than 5,000 young people increase their daily activity levels through the Active Madrassah programme.
- In Bedford, a partnership with the local housing association and Be Active Beds has enabled girls aged between five and 12 years to get active by taking part in free swimming lessons. The girls, who hadn’t had access to swimming lessons previously – for various reasons, including financial and cultural barriers – were able to access the lessons for free and were given the opportunity to gain potentially life-saving skills.
- Through our Place work in Cranbrook, they’ve opened a brand-new pump track in their country park. Popular with residents of all ages, the track is helping young children to engage in physical activity, while also giving them a sense of community and getting active being fun.
Last year, we also worked with our partners to develop a Physical Literacy Consensus Statement for England.
It helps us understand that our relationship with sport and activity changes over our lifetime and how the experiences we have and our opportunities to be active impact how likely we are to take part.
On the back of this work, we have launched the Positive Experiences Programme, which connects, convenes and supports partners to consider how to apply physical literacy in practice
This work ties in with Play Their Way, a coaching campaign we’ve invested £4m in that encourages coaches to prioritise enjoyment and listen to what children want, that launched in 2023.
A collaboration between 16 partner organisations, the campaign aims to work with England’s 2.6m coaches to build a grassroots movement aimed at increasing and improving child-first coaching in communities across the nation.
It’s hoped that by putting the child first, it will help them enjoy being active their own way and allow great coaching to inspire children into staying active for life.
So far, 89% of coaches who have encountered the campaign say they’ve reflected on their own coaching practices after reading campaign material.
We’ve also invested £1.5m into Studio You, a ‘Netflix’-style digital platform designed to help PE teachers engage the least active girls through non-traditional online activity sessions, such as dance, combat and yoga.
Launched in 2021, the platform is free to all secondary schools and almost half of them in England (60%) have signed up so far, and it’s estimated Studio You has already reached more than 164,000 teenage girls.
What's next?
Our next Active Lives Adult Survey report will be published on Thursday 24 April 2025.
It’ll cover the period from November 2023 to November 2024 and will give a detailed breakdown of overall activity levels, types of activities undertaken and demographic variations in England during this period.