Empowering people to navigate content safely and flourish online

29 Apr 2024 03:50 PM

Ofcom yesterday set out how it plans to step up its media literacy work in the coming years, as part of new duties to protect and empower internet users under the Online Safety Act. 

Improving media literacy is everyone’s business. Online platforms have a particularly important role to play, but it also involves broadcasters, service providers, parents, educators, third-sector organisations, health and social care providers, and those working with children.

Ofcom, as broadcast media and online safety regulator, will be playing our part by acting as convener and catalyst - bringing together expert organisations and setting the agenda for change. Specifically, we will be: developing a deeper understanding of what media literacy measures and initiatives work; stepping up our work with organisations that deliver media literacy programmes; expanding our research evidence base; and encouraging platforms to go further in to helping people build their skills.

Yih-Choung Teh, Ofcom’s Strategy and Research Group Director yesterday said:

"We are constantly surrounded by media, news and entertainment, so the ability to navigate and evaluate content critically is becoming increasingly essential to our daily lives. We all have a role to play in making sure that adults and children across the UK can navigate content safely and flourish online."


Some online services already use features and tools, such as pop-ups and notifications, to provide context to the content their users see. We will build our understanding of what users find helpful when navigating online content and how platforms can best support people by providing information at different points in the user journey.

We will turn our research into actionable insights for industry by highlighting what works best for users, what good looks like, and using our influence to encourage platforms to make changes to their products and services informed by users’ expectations.

We will look at the following specific issues:


Our insights suggest that media literacy interventions are most effective when they are delivered by trusted voices. In addition to the professionals that an individual already trusts to support them, this could be someone from the same community or with similar life experiences as the participants.

To build new relationships and broaden our network with a wider range of organisations, we will:

Evidence and evaluation

We will expand the breadth and depth of our insight into online and media use in the context of daily life, and amplify the voices and testimony of a range of groups across society. We will assess changes in media literacy among adults and children over time, using a range of core measures, and use a range of innovative methods to gain insights into key topics.

We will build a deeper understanding of ‘what works’ for the delivery of media literacy interventions, and share those findings to support the delivery of more effective initiatives in the future. We will also expand our evaluation toolkit for third-sector organisations delivering media literacy initiatives.

Next steps

We are consulting on this strategy and inviting interested parties to respond by 24 June 2024. Before then, we will host a virtual event and in-person events in Edinburgh, Belfast, London and Cardiff. We will carefully consider all the responses received and publish our final strategy in the Autumn.

Notes to Editors:

Making Sense of Media is Ofcom’s media literacy programme of work to help improve the online skills, knowledge and understanding of UK adults and children.