At the Public Service Communications Academy 5 November, I’ll be sharing 10 learnings from our Ministry of Justice (MOJ) values campaign. Internal communications can help drive the culture we want in our organisation, and one way is through embedding our organisational values. Loads of organisations have written down their values - that’s the easy part.
Think of Enron: its stated values were communication, respect and integrity and excellence! At MOJ we’ve been identifying the things that will help us become a truly values-led organisation: where our values underpin our strategic decisions; implementation of our business activities; and how every member of our staff behaves to their colleagues, our stakeholders, and the users of our services. There’s also recent evidence (Edelman Trust Barometer) that communications of your organisation’s values is the second most important topic (after societal impact) for building staff trust in your organisation. Here’s 10 things I’ve learned from our work so far: