How we use Instagram at GDS

7 Aug 2018 11:55 AM

Blog posted by: Louise Mullan, 3 August 2018 – Categories: GDS team, Ways of working.

I’m the Community Manager at GDS and my role is to look at how we use our different social media channels.

GDS is very active on social media. We use it to talk to people about what we’re doing - working in the open, to listen and engage with people online and to tell stories or publish content that would work better on these channels than in a blog post.

Our main social media channels are:

• Twitter - where we post regularly and talk to our followers
• LinkedIn - which we use to talk about job opportunities at GDS as well as give updates on our latest work and events
• Instagram - where we post images of our projects and show what it’s like to work at GDS

Our Twitter and LinkedIn channels are reasonably well-established and the platforms are quite mature. Instagram, by contrast, is fast-growing . It hit one billion monthly users earlier this year. And new features such as Instagram TVoffer lots of different opportunities for people to use it.

I wanted to share with you a bit about how we use Instagram and why we do it.

It’s a visual channel

This is an obvious but very important point. The content on Instagram is predominantly photographs, graphics and video. This means that the types of things we post about tend to be visually led.