Delivered in partnership between Sport England and
Sporta, the Make Your Move programme is getting much needed funding into the
trusts.
Sport England Property Director, Charles Johnston, said:
“Leisure trusts play a central role in delivering high quality sports
projects in towns and cities across the country. The investment in the 13
projects will have a real impact on getting people more active by giving them
the chance to take part in ways that best suits them.”
Brian Leonard, Sporta’s CEO said:
“This Round 1 award of £627,000 from Sport England for the
Make Your Move programme, demonstrates the level of enthusiasm from trusts to
deliver community based projects to engage with inactive populations, and to
sustain their participation. These projects will contribute valuable insight
and learning to the programme over the coming years”
Among the leisure trusts to receive funding is SIV
(Sheffield International Venues), part of the Sheffield City Trust, which has
been awarded £92,279 for their Sheffield Outreach Project. The project
will carry out research at local shopping centres to identify those not taking
part in sport. Following this each of those identified will be contacted
with a bespoke offer of activity sessions based on their individual preferences
and needs.
Rob
Womack, Sheffield City Trust Funding and Grants Manager, said: “We are
looking forward to working with key partners across the city, including major
retail outlets, to make a significant impact on the sport and physical activity
levels of some of the most inactive people in Sheffield. Utilising our
fantastic range of venues, programmes and motivational staff we will engage and
retain people over long periods of time, with the aim of getting them active
for life. We are delighted to be working in close partnership with Sporta and
Sport England on such an innovative and exciting project, which is all part of
our aim to make Sheffield the most active city in
England.”
Another project to benefit is Mines a Swim/Gym being
delivered by Tempus Leisure. It have been awarded £39,828 to target
inactive people aged 50 and over, in rurally deprived communities in Cornwall.
The project aims to address barriers associated with taking part in sport
including cost, transport and self-confidence. It will offer a variety of water
based activities, including swimming and surfing, alongside gym activities to
get the target group more active.
James Clarke, Tempus Leisure Senior Community Leisure
Officer, said: “The award from Sport England and Sporta's Make Your
Move for the ‘Mines a Swim/Gym’ project is fantastic news for the
people of East Cornwall. The project will help break down barriers that older
people living in the area experience in accessing swimming plus other leisure
and fitness activities.
“We are hopeful the project will improve community
cohesion by addressing the transport issues associated with living in rural
areas, and improve participants’ health and wellbeing through physical
activity, whilst heightening confidence and self-esteem."
Sport England is investing £2 million of National
Lottery funding into the Make Your Move programme for leisure and cultural
trusts to deliver innovative projects that will help to engage inactive people
in sport. The next round of funding opens on 28 May 2014 and closes 7 July
2014. For more information, visit www.makeyourmoveuk.org.