RLA announces new CEO

29 Aug 2018 03:23 PM

The RLA is pleased to announce its new Chief Executive, former Tesco executive Andrew Dixon.

Andrew is replacing current CEO Andrew Goodacre, who is leaving the RLA after more than five years at the helm.

He has worked across the globe for firms including household names such as Tesco, Boots and Procter & Gamble and was responsible for leading the Tesco Clubcard and Boots Advantage Card loyalty and insight programmes – among the most successful in the world.

Since November 2017 he has been interim Chief Operating Officer of Uchumi Supermarkets PLC in Kenya.

He said: “I believe the RLA has developed a great service for its members and I look forward to bringing some additional experiences to the team, which I hope will extend the offer and grow the membership.

“It is an exciting time for the RLA and I look forward to working with the team and delivering an even better member service.”

Andrew Goodacre who has overseen a 100% growth in membership over his time as CEO said: “Leaving the RLA has been a really hard decision, but the time is right for someone else to take this great association forward.

“I can look back with pride on the past five years which has seen us more than double membership, enabling us to keep reinvesting in the business and improving the offer for our landlords.

“Above all else, I am leaving a talented team of people who are proud to be at the RLA and who care about our members.”

Alan Ward, RLA chairman has welcomed the new CEO to the RLA.

He said: “Andrew Goodacre has steered the RLA through five years of significant growth in membership and built a great team.

“I look forward to Andrew Dixon building on that legacy.”