Tablets help drive increase in older people going online
29 Apr 2014 02:47 PM
The number of people aged 65 and over accessing
the internet has risen by more than a quarter in the past year, driven by a
three-fold increase in the use of tablet computers to go online, new Ofcom
research reveals.
This has helped to drive overall internet use up from
79% of adults in 2012 to 83% in 2013, according to Ofcom’s Adults’
Media Use and Attitudes Report.
The
proportion of people aged over 65 that are accessing the web reached 42% in
2013, up nine percentage points from 33% in 2012, which is a 27% increase over
the year. One reason for this is an increase in the use of tablet computers by
older people aged 65-74 to go online, up from 5% in 2012 to 17% in
2013.
Nearly all adults under 35 years old now go online
(98%). The increase in internet use was driven by three different age-groups:
25-34s (98%, up from 92% in 2012), 45-54s (91%, up from 84%), and, most
notably, those over 65.
Younger people spend over 24 hours per week
online
Older people spend significantly less time surfing the
web than younger people (16-24 year olds), who on average spend more than a
whole day (24 hours 12 minutes) each week online. UK adult internet users spend
an estimated average 16 hours 54 minutes online each week, which compares to an
average 9 hours 12 minutes online per week among those over
65.
While the majority of adult internet users undertake
nine online activities at least quarterly, the majority of over 65s use the
internet to carry out just two online activities this regularly –
browsing websites (77%) and using email (77%).
Those over 65 are significantly less likely than all
internet users to do a range of online activities, including banking online
(35% versus 61%), watching or downloading TV programmes or films (25% versus
40%) and visiting social network sites or apps (30% versus
68%).
Diverse devices
Computers, laptops or netbooks (78%) are still the most
popular way to access the internet, but two-thirds of adults also use other
devices, such as tablets or smartphones, to surf the web.
Use
of tablet computers to access the internet among adults has almost doubled from
16% in 2012 to 30% in 2013. Nearly two-thirds (59%) of people access the
internet through a mobile phone, up by six percentage points since
2012.
More adults than ever before, including older age
groups, are playing games on all types of devices (42% compared to 35% in
2012). The rise in these activities could be driven by the overall increase in
internet access as well as increased access to content via tablets and
smartphones.
More than half of apps downloaded are
‘redundant’
Ofcom’s research found that while nearly half (48%) of smartphone users
had downloaded an app, two-thirds of the apps downloaded were not regularly
used. On average, smartphone owners have 23 apps installed, but only 10 are
used regularly.
Over three quarters (78%) of recent app downloaders said
they used friends and family recommendations to select apps compared with
social media advertising (17%), in-app advertising (16%) and media advertising
(11%).
One
in five app users have concerns about apps content while over half (51%) of
internet users have concerns. A clear preference is shown by app users to use
them for reading news and downloading videos and music, while internet browsers
are preferred for shopping and searching for information.
Ofcom has produced an infographic showing a selection of
data on apps.
Smartphones ‘most missed’ by young
people
Ofcom’s research highlighted generational differences in preferences for
the types of media consumed. TV watching continues to be the media that adults
say they would miss most (42%) if it was taken away, but this varies
considerably by age.
People aged 16-24 are more than three times more likely
to choose their smartphone (47%) over TV (13%). The majority of people aged 65
and over say they would most miss watching TV (68%).
Younger people more secure on social
media
The
report indicates that younger internet users (aged 16-24) appear more informed
than all adult users about protecting their personal information on social
media.
They are more likely to have adjusted their Facebook
privacy settings (76% versus 65% for all Facebook users). In the last 12
months, younger social media users are more likely to have blocked friends or
followers (49% versus 36% for all social media users) and deleted photos that
they have posted (32% versus 22%).
While younger people seem aware of how to protect their
identity in these ways, they are also more likely to say they are happy to
provide personal information online to companies as long as they get what they
want in return (55% versus 42% for all internet users).
Mixed media use
The
number of adults regularly watching DVDs, videos or Blu-ray discs has fallen in
the year (63% to 55%), while fewer people said that they read newspapers and
magazines (71% to 66% between 2012 and 2013).
The
use of social networking sites remained stable at 66%, but people are using
them more regularly. Sixty per cent of those with an active social media site
profile visited these sites more than once a day in 2013, up from 50% in
2012.
Ofcom’s Adults Media
Use and Attitudes Report 2014 is available here. The report covers the use
and attitudes of UK adults across the key platforms of the internet,
television, radio, games and mobile phones.
NOTES FOR EDITORS
- Infographics highlighting Ofcom’s new research
into apps can be found on the Ofcom website.
- 2,674 adults aged 16 and over were interviewed as part
of the research.
- Section 11 of the Communications Act 2003 requires Ofcom
to promote media literacy in the UK. Under Section 14 (6a) of the Act we have a
duty to make arrangements for the carrying out of research into the matters
mentioned in Section 11 (1).