This Girl Can images showing real women being active added to our image library

8 Mar 2021 02:24 PM

The rights-free photographs show women of different sizes and ages being active and playing sport and are free to download.

This Girl Can has marked International Women’s Day by adding a new a set of images on our image library showing how women and girls really look while playing sport and getting physically active.

The campaign, which is run by us and funded by the National Lottery, has launched the resource to help address the misrepresentation of images used in marketing and the media.

Our library is free to use and the rights-free images show women of all shapes, sizes, backgrounds and ages and comes on the back of new research that shows women find often unrelatable images of slim, toned bodies of women exercising – especially on social media.

Kate Dale, our campaign lead for This Girl Can, said the objective was to improve the diversity of images available. 

“Our aim is to inspire women to become more active and showcase the many fantastic ways they can do so,” she said. 

“We know there are barriers women have to exercise, fears of judgement and feeling that they will fail. We are encouraging behavioural change, which can be difficult if women’s misconceptions are often reinforced on a daily basis by the imagery they view in media, advertising and online.”

The need for the new images is clear, with 63% of women telling a This Girl Can survey that seeing slim, toned bodies on social media sites has a negative impact on them.

Click here for the full press release