Welsh Government
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Minister Launches Welsh Government Domestic Abuse Valentine campaign

Local Government and Government Business Minister Lesley Griffiths yesterday launched the Welsh Government’s latest Domestic Abuse Campaign, designed to coincide with Valentine’s Day.

With a twist on the theme of “Loves me, loves me not”, the poster advertisements and social media campaign will build on previous Welsh Government campaigns to raise awareness of the issue and highlight the signs and symptoms of abuse, linked to expectations of relationships around Valentine’s Day. It will also provide victims and concerned friends and family with information on how to obtain help and support.

The Minister officially launched the campaign at the Chartered Institute of Housing’s Safer Communities Conference in Cardiff which aimed to raise awareness of the role housing providers can play in preventing Anti Social Behaviour and Domestic Abuse and in supporting victims.

Launching the campaign, the Minister said:

“Valentine’s Day is a special day for many couples but for someone in an abusive relationship, no gift and no amount of flowers or chocolates can make up for being emotionally, physically or sexually abused. Although this is a time when couples should be celebrating their relationships, it also serves as a reminder of what people should expect from a healthy relationship.

“Domestic abuse is a terrible crime which has a devastating impact on victims and families. The Welsh Government is determined to tackle all forms of violence against women and domestic abuse and this campaign is part of the ongoing work we are doing to tackle these issues.”

The Minister also spoke about the role housing providers can play in addressing the issue and how the Welsh Government is providing training to staff to recognise domestic abuse. She told delegates:
“Housing organisations and their employees can have a significant role to play in making our communities safer and in addressing domestic abuse. Frontline staff come into close contact with people on a daily basis and are ideally placed to see what goes on behind closed doors. Our training will help them recognise the signs of domestic abuse and know how to raise concerns."

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Violence against women and domestic abuse

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