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L&D professionals urged to force change after survey finds employers clinging to outdated methods of training

Britain’s employers rely on outdated methods and techniques to provide training to their staff, according to a new survey by the Chartered Institute of Personnel and Development (CIPD) launched today at HRD, the Institute’s annual learning and talent development conference.

The CIPD/Cornerstone OnDemand Learning and Talent Development Survey 2012, found that traditional methods of workplace learning are considered amongst the least effective ways to up-skill employees – but still dominate many L&D programmes. When asked to choose the most effective ways of delivering training, just 16 per cent of learning and talent development professionals opted for “formal education courses”, and the same number for “coaching by external practitioners”. Only 11 per cent pointed to “e-learning”. Yet despite doubts about its effectiveness, less than a fifth (17 per cent) of the report’s respondents plan to reduce their reliance on “classroom and trainer-led instruction” over the next two years.

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