Department for Work and Pensions
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New campaign launches to get people saving for retirement

A multi-million pound Government campaign aimed at getting millions of people saving more for their retirement launches in the print press from today.

The campaign comes ahead of the start of automatic enrolment into workplace pensions, beginning in October for the largest employers. It will explain the fundamentals of the reforms and signpost people to the Directgov website where they can find out more.

The campaign will include radio, print, online and outdoor advertising and will run in waves to build towards the launch in October.

Launching the press advertisements, the Minister for Pensions said:

"As we head into the final stretch before millions of people begin to be enrolled into a workplace pension, it is vital that we make sure that individuals and employers know what to expect. 

"Automatic enrolment will transform this country, putting an end to the decline in pension saving, and setting millions on course for a more prosperous retirement."

The first ads will appear from Monday 23 January in the national press.

They will run alongside radio ads and outdoor advertising.

Notes to Editors:

  1. The ads will signpost individuals to
  2. The Government is committed to running an £11 million campaign aimed at educating individuals and employers about automatic enrolment.
  3. Starting in October, people working for the largest employers will be automatically enrolled into a workplace pension scheme. Smaller businesses will follow. Individuals, employers and the Government will all contribute to an employee’s pension.

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