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Nearly half of consumers put off by switching communications provider
New research from Ofcom shows that nearly half (45%) of consumers with broadband or a landline think that switching communications provider is too much hassle.
Making the switch easier
Ofcom is considering ways to make the switching processes quicker and easier across communications services, initially focusing on broadband and landlines, to improve consumers’ experience and to make competition more effective.
Ofcom committed to review switching processes in its latest Annual Plan. In addition, a number of broadband and landline providers, as well as consumer groups, have expressed the view that Ofcom should consider these issues.
Switching to benefit consumers
Ofcom is proposing that in principle a process in which the customer’s new service provider (the gaining provider) takes the lead on switching the service is most likely to deliver the best outcome for consumers. This would need to include appropriate measures to protect consumers from so-called “slamming”, where a customer is switched without their consent (advice for consumers on slamming can be found here).
The new provider has an incentive to ensure that the switching process is as smooth as possible. This is also more likely to deliver lower prices, more choice and innovation for consumers because it facilitates communications providers competing vigorously for rivals’ customers.
With the roll out of super-fast broadband across the UK, Ofcom is considering ways for the new provider led process to be applied to this next generation of communications services.
With half (50%) of consumers now taking more than one communications product in a bundle, switching activity is likely to become more complex. Therefore, Ofcom is also considering the switching process between bundles of broadband and landline services.
Current switching processes
Over time, various switching processes have been developed for different communications services.
According to Ofcom’s research, of those consumers who have switched broadband provider using the Migration Authorisation Code (MAC) process, over a third (39%) think that changing provider seems like too much hassle.
The research also shows that, of the consumers who have switched landline or broadband provider, using the Notification of Transfer process, nearly a quarter (22%) of people think that changing provider seems like too much hassle.
Ofcom’s consultation and research on switching can be found here: http://stakeholders.ofcom.org.uk/consultations/consumer-switching
Advice for consumers on switching broadband provider can be found at: http://consumers.ofcom.org.uk/2010/08/switching-broadband-provider/