Be Deeraware: the Deer
Initiative and Highways Agency advise drivers to slow down and watch
out for deer
News Release issued by
the COI News Distribution Service on 22 September 2009
BE DEERAWARE: THE
DEER INITIATIVE AND HIGHWAYS AGENCY ADVISE DRIVERS TO SLOW DOWN
AND WATCH OUT FOR DEER
As autumn approaches, the Highways Agency and partners in The
Deer Initiative are asking drivers to watch out for deer as part
of a new campaign, DeerAware. Every year, people are killed or
injured in road collisions with wild deer around England, and
there have been over 1,000 deer-vehicle collisions recorded by the
Highways Agency since September 2007 on the motorway and A-road
network alone.
The Deer Initiative estimates that there are up to 74,000
deer-vehicle collisions every year in the UK – 80% in England.
Most deer are killed, but thousands are left to die of injuries.
Periods of highest risk are Autumn and Spring, and around dawn and
dusk. A key to reducing the number and severity of these incidents
is to get drivers to be "deer aware" – to slow
down and watch out when they see deer signs.
In Richmond Park today [22 September], the Highways Agency and
other partners in the Deer Initiative are holding an event to
launch DeerAware – a programme to raise public awareness of the
danger of wild deer on our roads, with the aim of improving safety
for road users by changing driver behaviour and reducing the
number of collisions. New publicity material is now available for
regional road safety initiatives targeting local deer collision
"hotspots".
The wildlife scientist Professor David Macdonald, Chair of the
deer-vehicle awareness working group, said:
"It’s not just that the number of deer is increasing. We
really need drivers to slow down and watch out, particularly when
deer are more active - in autumn and spring, and at dawn and dusk.
This autumn there is likely to be another rise in deer-vehicle collisions."
"Today’s event brings together the media and other
partners who we hope will use the DeerAware material to tackle the
worst hotspots. As is so often the case in wildlife conservation,
the campaign will be beneficial not only for deer but for people
too – the quest for such win-win outcomes is at the heart of
modern conservation."
Tony Sangwine, senior environmental principal for the Highways
Agency, said:
"The key is to be deer aware. Deer are highly
unpredictable and can suddenly appear on the road – particularly
at dusk and dawn, and in spring and autumn. We are encouraging
local road safety partnerships and others to use the DeerAware
material to target drivers in the highest risk areas."
Our advice to drivers is:
- When you see deer warning signs, check your speed and stay alert.
- If your headlights are on, use full-beams when you can; but dip
them if you see deer, as they may ‘freeze’.
- More deer may follow the first one you see.
- Be prepared to stop. Try not to suddenly swerve to avoid a
deer. Hitting oncoming traffic or another obstacle could be even worse.
- If you have to stop, use your hazard warning lights.
- Do not approach an injured deer – it could be dangerous.
If you collide with a deer (or witness a collision) and someone
may be injured, or the presence of vehicles/deer in the road are a
risk to road safety, then you should treat this as an emergency
and ring 999 for Police or Ambulance service immediately, or use
an Emergency Roadside Telephone if there is one available.
To report any injured deer to the RSPCA please ring the 24-hour
cruelty and advice line on 0300 1234 999.
Jane Rabagliati, Chairman of the Deer Initiative Partnership, said:
"This is the culmination of over 6 years of work under
our Deer-Vehicle Collisions Project, led by Dr Jochen Langbein.
The Deer Initiative Partners have given tremendous support – the
Highways Agency continue to fund the project, and the RSPCA, the
National Trust and the Forestry Commission among others have been
crucial to the research and efforts to deal with the problem.
Collisions with deer are on the increase, and we have identified
some of the worst locations. DeerAware is about changing driver
behaviour – if you slow down and watch out, you have a good chance
of preventing a potentially fatal collision. "
RSPCA senior wildlife scientist Colin Booty said:
"This is probably the biggest welfare issue affecting
our wild deer. As well as the deer that are killed, over 10,000
are severely injured every year when hit by vehicles. The RSPCA
alone receives over 3,000 calls annually regarding such accidents.
Being DeerAware will help to reduce the annual toll and we are
pleased to be working alongside other organisations that are
equally as keen to tackle this issue."
DeerAware follows several years of work into investigating
deer-vehicle collisions, led by the Deer Initiative Partnership,
and involving national and internationally recognised
environmental, road safety, and animal welfare organisations,
including the National Trust, RSPCA, Highways Agency, WildCRU at
the University of Oxford, the RAC and the AA.
Philip Gomm, RAC Foundation, commented:
"With 1.5 million deer resident in the UK the chance of
hitting one is significant – as is the risk of being injured or
killed as a result. Patently you are not going to change the
behaviour of the animal, so it has to be the responsibility of
drivers to be ‘deer aware’. We still need more complete reporting
of deer related incidents, and are pleased to hear that the
Highways Agency, as part of the Department for Transport, will
continue to work with the Deer Initiative and other partners to
collect more data so that the problem can be publicised – and then tackled."
NOTES TO EDITORS
Issued on behalf of the Deer Initiative by the Highways Agency
National Press Office. For further information please contact Alex
Barnett.
The Highways Agency is an executive agency of the Department for
Transport. We manage, maintain and improve England’s motorways and
trunk roads on behalf of the Secretary of State.
DeerAware is a campaign initiated by The Deer Initiative
(including but not limited to partners the Highways Agency, the
National Trust, the RSPCA, the Association of Chief Police
Officers, the AA, the RAC, the British Deer Society, the Forestry
Commission, and Roadsafe GB). The dedicated website, www.deeraware.org.uk ,
provides useful information and background to the campaign.
Please see
www.thedeerinitiative.co.uk for further information on The
Deer Initiative’s work, including reports, news, and downloads.
Graphics of campaign materials are available from Alex Barnett.
Real-time traffic information for England’s motorways and major A
roads is available:
- From our Traffic Radio service, available on DAB digital radio
and the internet at www.trafficradio.org.uk To tune into the DAB
service, simply press the "scan" button on your
radio. The radio will tune into all available channels and you can
select the new service by scrolling through the channels until you
reach "Traffic Radio".
- From the web at
www.highways.gov.uk/traffic or
www.highways.gov.uk/mobile if using a phone or mobile
device. Before using any mobile, find a safe place to park. Never
stop on the hard shoulder of a motorway except in an emergency.
Make sure it’s safe and legal before you call.
- By phone from the Highways Agency 24-hour voice activated phone
service on 08700 660 115. (Calls from BT residential landlines to
0870 numbers will cost no more than 8p per minute; call charges
from other landlines and mobile networks may vary).
For more general information about the Highways Agency and its
work, visit the Highways Agency website
www.highways.gov.uk , or telephone the Highways Agency
Information Line on 08457 50 40 30 at any time (Calls to 0845
numbers will cost no more than 4p per minute from BT residential
landlines. Call charges from other landlines and mobile networks
may vary).
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Issued on behalf of the Deer Initiative by the Highways Agency
National Press Office. For further information please contact Alex
Barnett.
HA 27-09
Contacts:
Alexander Barnett
Phone: 020 7153 4847
alexander.barnett@highways.gsi.gov.uk