News Release issued by
the COI News Distribution Service on 21 September 2009
online video channel
* Are You Ready? DVD available on YouTube
* Latest footage to help learners
* Available for free use on other sites
The Driving Standards Agency (DSA) has today announced the launch
of its own video sharing channel on YouTube.
DSA has joined YouTube to publish official road safety videos on
the world’s largest video sharing service, with over 100 million
videos viewed every day.
Nick Carter, DSA’s Director of Strategy & Performance,
said: “Using YouTube will let DSA reach a wider audience than ever
before – we want to talk to our audiences on the platfortms we
know they use.
“By putting our videos on YouTube, we’re catering for the growing
number of people whose first choice to find information is to go online.”
Visitors to the DSA channel can embed video content directly into
their own websites or blogs, put it into forums, share it by
email, and even link to it through social networking sites such as Facebook.
The channel – youtube.com/dsagov – is being used to post road
safety videos which offer advice to test candidates and other road
Content so far includes videos of the modular motorcycle test and
the Are You Ready? films for car and motorcycle candidates. During
testing, it was viewed more than 42,000 times by users.
There is also an example of the new case study questions being
introduced into the theory test from 28 September.
Are You Ready? is currently sent in DVD form to all candidates
booking a theory test. The intention is that production of the DVD
will be scaled down as more customers view it online. It will
remain available on DVD on request.
DSA’s use of social media also includes a popular Twitter feed.
* Nick Carter is available for interview on Tuesday 22 September.
To request an interview, contact John Atkin, Head of Media.
dsa.gov.uk | direct.gov.uk/motoring | businesslink.gov.uk/transport
DSA on Twitter
Notes to Editors:
1. The Driving Standards Agency (DSA) is one of the Executive
Agencies that forms the Motoring and Freight Services (MFS) group,
within the Department for Transport.
2. DSA’s vision is “Safe
Driving for Life” with a mission to contribute towards the
Government target of a 40% reduction in riders and drivers killed
or seriously injured in road crashes, in the age group up to 24
years, by 2010.
3. Information on road casualties is
available from dft.gov.uk
4. DSA promotes road safety through
setting standards for drivers, riders and trainers, testing
drivers and riders fairly and efficiently, maintaining the
registers of Approved Driving Instructors; Large Goods Vehicle
Instructors; Fleet Trainers; Driving Instructor Trainers and Post
Test Motorcycle Trainers; supervising Compulsory Basic Training
(CBT) for learner motorcyclists; and driver education and the
provision of learning resources.
5. DSA is a trading fund
with planned turnover of £199 million in 2009/10, largely funded
through fees and revenue from other road safety initiatives. It
delivers tests from over 400 practical driving test centres and
158 theory test centres.
6. DSA employs over 2,700 staff, of
which some 2,000 are driving examiners. In 2008/09 DSA conducted
1.72 million practical car tests, 84,000 vocational tests and
105,000 motorcycle tests. A total of 1.5 million theory tests were
carried out. At the end of the year there were around 44,768
people on the Register of Approved Driving Instructors.
DSA was one of the first Government agencies to introduce an
online booking service at direct.gov.uk/drivingtest
Phone: For enquiries please contact the above department
Phone: 0115 936 6133