News Release issued by
the COI News Distribution Service on 25 September 2009
Strictly
Embargoed: not for publication, broadcast or print before 00:01 on
Saturday 26 September 2009
New pilot scheme will use football to promote awareness of cancer
symptoms in men
A new scheme supported by football clubs across England will help
educate men about the symptoms and risks of ‘male’ cancers and
encourage them to present earlier with their symptoms, Secretary
of State for Health Andy Burnham announced today.
The new one year pilot initiative Ahead of the Game – Organise
Your Defence will use the appeal of football to improve men’s
knowledge of the signs and symptoms of lung, bowel and prostate
cancers in men aged 55 and over who are most at risk of dying from
these cancers.
The Football Foundation will run the pilot scheme, which will
raise awareness of these symptoms in a variety of ways including
nurses giving out information and free health tests at matches and
community road shows.
Launching the project at Portsmouth Football Club, Health
Secretary Andy Burnham said:
“Currently over 60,000 men get these cancers every year - that’s
enough to fill the average football stadium twice. By raising
awareness of the symptoms and making earlier diagnoses, we can
improve the chances of survival. Ahead of the Game is a fantastic
initiative which will use the massive appeal of our national game
to raise awareness of cancer and help save lives.”
Chief Executive of the Football Foundation Paul Thorogood said:
"Men are still, all-too-often, unaware of the early
signs and symptoms of cancer and uncomfortable about seeking help
at an early enough stage.
“Football has proven to be an extremely effective vehicle to
reach very large audiences. In this case, to get the message to
high risk groups, such as men over 55, about what the early signs
of cancer are, and how essential it is that they should present
themselves to their doctor as early as possible to improve their
chances of beating it.
"This unique
partnership between football and the Department of Health will go
a long way towards reinforcing the understanding of what to look
for and to ensure that men stay Ahead of the Game on cancer."
Campaigner for the Bobby Moore Foundation, Stephanie Moore said:
“I fully support this campaign which I hope will save the lives
of thousands of men.
“Cancer can be a daunting thing to think about and I understand
that some men shy away from talking about it but I hope that
through football we can break through these barriers.”
Notes to Editors
1. The one year pilot scheme which is part funded by the
Department of Health and five football clubs will take part -
Portsmouth, Brighton & Hove Albion, Blackburn Rovers,
Scunthorpe United and Norwich City.
2. Some of the many promotional activities that the teams are
involved in include:
- A Fans’ marquee prior to Portsmouth’s
home fixtures where practice nurses will distribute information
about the three target cancers and carry out health tests such as
blood pressure, CO2 levels, weight measurements.
- Pub quizzes
containing cancer awareness questions will be held by football
club staff at Brighton and Hove Albion FC with prizes including
match tickets, signed merchandise and training ground visits.
- Blackburn Rovers will run community road shows and offer
free screening alongside the routine screening services offered by
the local Primary Care Trust.
3. The key symptoms of these cancers are:
Bowel cancer:
- A persistent change in normal bowel habit, such as going to
the toilet more often and diarrhoea, especially if there is also
bleeding from the back passage
- Bleeding from the back
passage without any reason, particularly over the age of 50
-
A lump in the tummy or a lump in the back passage felt by a
doctor
Lung cancer:
- A cough that doesn’t go away after two to three weeks
-
Worsening or change of a long-standing cough
- Persistent
chest infections
- Coughing blood
Prostate cancer: - Needing to pass water (pee) often,
especially at night.
- Difficulty in starting to pee.
-
Straining to pee or taking a long time to finish.
- Pain when
passing water or during sex.
4. For more information, please view the Football Foundation
website at (http://www.footballfoundation.org.uk/).
Or for more information on the National Awareness and Early
Diagnosis Initiative visit http://info.cancerresearchuk.org/healthyliving/spotcancerearly/naedi/
5. The Department of Health has allocated the Football Foundation
£86,000 across two financial years, (2008 – 2010), to support
Ahead of the Game. The DH allocation is being used by the Football
Foundation to fund the project manager post, publicity and
marketing, and the development of some promotional materials. For
2009-10, the Football Foundation have added £100,000 funding which
will go as grants to the football clubs selected to participate in
the programme.
6. For media enquiries please call the Department of Health Media
Centre on 020 7210 5221
Contacts:
Department of Health
Phone: 020 7210 5221
NDS.DH@coi.gsi.gov.uk