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26 Sep 2009 09:02 AM
Two-thirds of a pint measure set to be introduced

News Release issued by the COI News Distribution Service on 26 September 2009

A new imperial glass size, measuring two thirds of a pint, is set to be introduced in pubs and clubs under proposals to change prescribed quantities of alcohol, Science and Innovation Minister Lord Drayson announced today.

The option of pouring a two-thirds measure follows calls from many members of the pub trade to allow them more flexibility in serving draught beer and cider, especially those with a higher alcohol content.

The proposal is contained in the Government’s response to the National Measurement Office’s Consultation on specified quantities – non pre-packages and food information, which also includes measures to:

* Deregulate specified quantities for unwrapped bread, while ensuring consumers are still provided with information about the size of non-standard loaves

* Deregulate wine servings of less than 75ml from the requirement to use specified quantities, allowing for more flexibility at wine sampling and tasting sessions

* Replace the existing specified quantities for fortified wines with smaller sizes of 50ml and 70ml, bringing the law into line with current trade practice

* Bring the sale of Brandy into line with other spirits by requiring its sale in specified quantities of 25ml and 35ml

Science and Innovation Minister Lord Drayson said:

“There is no question of replacing the British pint, but introducing the option of a new imperial measure is good news for consumers, providing them with more choice.

“And the majority of respondents to the consultation supported our view that the two-thirds of a pint measure will also offer greater flexibility for landlords, while not imposing any extra burden on them.”

The consultation sought the views of consumer bodies, retailers, licensed premises and other interested parties. The proposals will require changes to legislation, which the Government will bring forward at the first available opportunity.

Notes to editors

1. The Government response to the consultation on specified quantities can be accessed at www.nmo.bis.gov.uk/news/newsarticle.aspx?ID=148
2. The National Measurement Office is an Executive Agency of the Department for Business, Innovation and Skills

Contacts:

NDS Enquiries
Phone: For enquiries please contact the above department
ndsenquiries@coi.gsi.gov.uk

Una Flynn
Phone: 020 7215 5256
Una.Flynn@bis.gsi.gov.uk