Underperforming websites could be costing UK councils collectively up to £11m a month as people unsuccessful in accessing online information and services turn instead to other, more expensive-to-service channels like the phone or walk-in contact centres.
This finding comes from data collected in September by Socitm Insight’s Website Takeup service, and is published in its latest Customer Access Improvement Service briefing, published on 18 December. Copies of the briefing can be downloaded free of charge from
http://www.socitm.gov.uk/socitm/ by subscribers to Socitm Insight and subscribers of any component of the
Customer Access Improvement Service.